Ensuring Regulatory-Compliant Content and Marketing
All websites must meet general regulatory standards, but life sciences, biotechnology, healthcare, and pharmaceutical sectors face extra requirements due to the sensitive and highly regulated nature of your work.
At Arttia Creative, we draw on years of experience as a specialist life science and healthcare creative agency to craft effective, fully compliant website content and marketing. We take this responsibility seriously, working with you to communicate your message with confidence.
Why Compliance Matters
Whether it’s website guidance, data privacy rules, advertising standards, or industry-specific regulations, the most important benefits of regulatory-compliant content and marketing are:
- Legal: Protecting your company against significant fines, legal action and penalties.
- Public Safety: Incorrect or misleading information on a website or within marketing could have severe consequences for public health.
- Trust and Reputation: Demonstrating compliance builds trust with customers, partners and investors, safeguarding your reputation and enhancing your brand’s image.
How We Ensure Regulatory-Compliant Content and Marketing
Our approach to creating compliant content and marketing involves a careful and proven process. We work closely with you and your compliance team to ensure that all aspects of your marketing strategy comply with relevant regulations.
Here’s our best practice compliance checklist to help you safeguard your digital presence.
- Industry Product Regulations: Are you promoting medicines or medical devices in compliance with rigorous industry standards for safety and efficacy?
- Transparency and Clear Communication: Is the language you are using clear, honest, and transparent?
Does your content meet copyright and trademark laws? - Website Accessibility:
Is your website and content accessible to people with disabilities, adhering to Web Content Accessibility Guidelines (WCAG)? - Data Privacy and Protection:
Are you collecting, storing and managing data in accordance with data protection laws (e.g., GDPR, CCPA)?
Have you implemented security measures, such as encryption and secure logins, to protect user data and prevent unauthorised access?
Have you obtained proper consent for email marketing, cookies, and data collection?
Do you have a clear privacy policy available to users? - Terms of Service/Supply:
Are all your legal documents easily accessible, clear, transparent and legally sound for users to agree to? - Advertising and Promotion:
Do your advertisements meet the truth-in-advertising requirements set by regulatory bodies (e.g., the ASA or FTC)?
Are there any misleading or exaggerated claims in your marketing materials?
Are you disclosing paid promotions and affiliate links? - Intellectual Property:
Are you using licensed content or materials you have the right to use (e.g., images, music, logos)?
Have you properly credited any third-party materials used? - Age and Location Restrictions:
Are you compliant with age restrictions for certain types of marketing?
Do you restrict content to the appropriate geographical locations if required by local laws? - Social Media Compliance:
Are your social media posts and campaigns adhering to platform-specific guidelines?
Have you ensured that your influencers are disclosing paid partnerships in accordance with the guidelines? - Regular Audits:
Are you regularly auditing your content and marketing materials to make sure they remain compliant over time?
At Arttia Creative, we prioritise your peace of mind by working with you to ensure that all content and marketing strategies we develop are regulatory-compliant.
If you’re unsure about your current compliance or need further assistance, please do not hesitate to contact us. We can help you navigate the complexities of compliance in the rapidly evolving digital landscape.
The Takeaway.
We’re here to support you in building a brand that is not only successful but also compliant and trusted by your audience.
Or creating a website that meets accessibility guidelines, we are here to guide and implement.
Belinda White | Creative Director
While we are not legal advisors, we can suggest legal or compliance experts for more detailed guidance when needed.