Search Engine Optimisation Project Worksheet

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Latest Article

Unlocking Growth. How to Build a Profitable Private Healthcare Company Brand Online

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Latest Article

Unlocking Growth. How to Build a Profitable Private Healthcare Company Brand Online

Latest from the Lab
All articles

Book a 15-minute
project triage call

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Contact

Search Engine Optimisation Project Discovery

Thank you for contacting us regarding your Search Engine Optimisation project.

As life sciences and biotech specialists, we are perfectly placed to help you with greater visibility online.

In order for Arttia Creative to get a greater understanding of your SEO project, I need to know a little more about your requirements and where you currently are. This helps us to see how we fit with your requirements.

Can you please fill in our SEO Pre-Project Discovery form and send it back to us?
It shouldn't take any longer than a few minutes, ignore any areas that are not relevant, either put 'Don't Know' or 'NA' in the form fields.

We look forward to learning more about your SEO project.

Thank you in advance.

Areas marketed with an * are mandatory.

Step 1 of 3

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Purpose
This is your opportunity to tell us why you need Search Engine Optimisation (SEO) or PPC for your company and what you want to achieve. This will help us to provide the best solution for you. Ignore any questions that are not relevant, just put 'Don't know' in the form field.
Business Snapshot
What’s the name of your company?*
The website URL (address) for your SEO project*
What platform is your website built on?*
Is it built on WordPress, Drupal, custom build, etc? Are you looking for a new website or in the process of getting a new site constructed?
What does your company do? What are the products and services you offer?*
What business sector are you in (how would you describe it)?
How critical is SEO for your business?*
- Highly critical for the business to be high on Google
- My competitors are doing SEO so we need to
- Not immediately critical, but we need to include it on our website
- Tell me why we need it and why it should be critical
Who are the decision makers for this project?*
What Are We Doing?
Give us your main reasons for needing Search Engine Optimisation or PPC support.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 business requirements of your the search optimisation campaign?

EG: 20% increase in sales in 6 months, 20% traffic coming from organic traffic, 30% increase of visitors coming to the website, bounce rate of 40% or lower, etc.
Goal #1*
Goal #2*
Goal #3
Do you have a plan for driving traffic?*
Or is this something you need help with?
Content and Copywriting
Are you able to create new content or do you need our help?
- Yes, we can create new content
- We need Arttia Creative to create new content
- Not sure
Do you have experience working with SEO's or PPC management?
Are you currently working with and SEO or PPC company?*
- Yes
- No
Are you still under a contract with another SEO or PPC company?*
What does this look like?
What would your monthly SEO Marketing Budget?*
What budget have you allocated for SEO strategy and implementation per month after your initial SEO website foundation SEO plan with Arttia Creative?
If we are doing PPC what would your typical monthly spend on advertsing?

Who Are We Doing This For?
Describe the type of customer who visits your website. What would be their average transaction value?*
A rough idea of the monthly ROI of conversion from SEO or PPC activity for your business.
Location - what would be your PRIMARY location for Search Optimisation?*
You may be targeting multiple locations or international sales, however, can you provide us with a PRIMARY LOCATION for your current digital marketing strategy.
Tell us about your ideal customer.
Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?*
EG: research product information, e-commerce, get contact details, ask questions about services, pricing, book appointments
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
What value is a new lead from your website to your company?*
Can you add a monetary value to a new lead?

What Does Success Look Like?
If we were to be celebrating a successful search engine optimization campaign in 12 months time, what would that look like?*
How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Do you already have a list of the keyword phrases you think you need to rank highly for?*
Anything else we need to know?
Full Name*
Your Contact Email*
What is your position within the company?*
Are you the budget holder?*
- Yes
- No
Are you the decision maker for provider selection?*
- Yes
- No
This form collects your name, email and information so that we can communicate with you for your project. For more info check our privacy policy where you'll get more info on where, how and why we store your data.
Consent Checkbox*
- Agree
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Email
This field is for validation purposes and should be left unchanged.