A Smarter Biotech Website project – Your path to digital success

In biotech, healthcare and life sciences, launching a new website is often your top priority. We see it all the time: you are eager to go live, hoping the new site will be the magic bullet that transforms your visibility and accelerates your business impact.

But here's the truth we've learned from many years of building high-performing websites for life science, biotech, digital and healthcare innovators: If you start with the website itself (diving into code or building in WordPress), you're starting in the wrong place.

With over 25 years of experience designing, planning, and delivering stunning, high-conversion websites, we know how to help you succeed online.

The backwards approach

A typical scenario: a client gets in touch, ready to create a website. They're excited and we are excited too. But there's a problem—there's no content. No messaging. And often, no brand beyond a logo.

You think you need to scramble, writing copy under pressure, defining visual identity on the fly, and cobbling together pages without clear goals. It leads to delays, confusion, and underperforming websites.

At Arttia Creative, we do things differently.

The smarter starting point

We believe the most effective biotech, healthcare and life sciences websites aren't built first—they're planned. Our process begins well before a single pixel is designed. It starts with clarity.

We've developed a proven methodology that means every website we create is designed for success and frictionless project delivery. Making your life easier, reducing project confusion, and letting you know what is happening at every stage.

7-step website project process

Brand identity, visual design system brand positioning

Before we touch the website, we create a distinctive, cohesive biotech brand. Your website isn't just an information hub—it's a reflection of who you are. Your biotech business personality. Your values, ethos, mission and vision.

So we develop visual assets, typography, colour palettes, and tone-of-voice guidelines that ensure your presence is consistent and memorable across every touchpoint. A complete visual language for and a written brand for your company,

Some clients come to us with a logo. What they actually need is a brand. We help them bridge that gap—so they can launch with confidence and coherence. Creating a complete biotech brand identity, building on a logo and delivering a brand strategy that is needed to be successful online.

Providing you with a comprehensive set of brand assets to use across all of your promotional activities.

Audience research and profiling

Understanding your audience is everything.

Who are they?
What do they need?
How do they think?
How does your biotech innovation make their lives better?

We research and define detailed audience personas for your stakeholders—whether they're investors, clinicians, collaborators, or patients.

We know many web design companies never even think about your audiences, let alone deliver the research for you.

Our audience research informs every decision, from content tone to user journeys, ensuring your website speaks clearly and directly to the people you need to reach. We know we need to include audience search journeys that impact how we create your SEO strategy.

Market and positioning

In a crowded sector like healthcare or biotech, it's essential to stand out. We are vying for your customers' attention. How good is their website and online marketing? How good is their SEO? What is their messaging? How do we make sure you stand out and compete?

We take time to evaluate your competitive landscape and define a digital position that highlights your strengths and differentiators. This isn't just about looking good; it's about being strategically visible to the right people at the right time. Most web agencies won't even think about researching your competitors. We do because we know what a game changer this activity is.

SEO strategy and keyword research

A new website project MUST include an SEO strategy and implementation before you build the website. Code and development need to take into account SEO. Do not retrofit SEO to a new website; it's a missed opportunity!

Once we understand your market, we build a strategic SEO foundation. This includes keyword research, mapping your audience's search journey, and uncovering what they're asking at each stage—from early awareness to decision-making.

We integrate this SEO insight into your content strategy to ensure your site is discoverable, relevant, and aligned with how your audience actually searches online. SEO for healthcare and life sciences isn't just about rankings, it's about reaching the right people with the right information at the right time.

Content, site planning and Information Architecture

Here's where things start to take shape. With your audience, competitors and brand in mind, we define what content is needed, where it should live, and how users will interact with it.

We carefully map out your website structure, a detailed site map, we create journey mapping wireframes, and work with you to shape content that's engaging, compliant, and on-brand.

No scrambling. No guesswork. Just clear, well-organised information that builds trust and drives action.

Website visual design

We bring everything together in a visual design. This includes your completed brand identity, typography, image styles, graphical styles, accessibility colour palettes and example pages.

At Arttia Creative, we are visionary website designers and creative strategists—your go-to agency for bold, innovative web experiences in the life sciences sector.

We believe your biotech website should be a visually captivating, immersive experience that inspires and engages your audience while supporting your business objectives.

Our creative process blends artistic vision with strategic insight, resulting in websites tailored to your industry, audience, and goals. We incorporate UX and UI best practices tailored to scientific and biotech audiences. We add conversion points and engagement opportunities.

Through close collaboration, we craft unique, visually stunning websites that not only look exceptional but also drive engagement and results.

Whether you need to elevate your brand, engage your audience, or accelerate growth, we guide you every step of the way with expertise and insight.

Website code and development

Our expert website development team creates websites that are more than just visually appealing. They're technically sound, conversion-optimised, and deeply user-friendly.

We build with a focus on accessibility, speed, and search engine visibility (yes, biotech SEO matters). And we test rigorously before launch.

Our development process follows a clear Alpha and Beta process; the outcome is a robust launch candidate. For launch, we have a 40-point checklist to make sure nothing is missed. We add cookie management, SMTP form handling, and additional security and backup points.

We submit your website to Google for indexing so your website can be found as soon as it goes live (we don't retro-fit SEO after launch, which would be a missed opportunity).

All designed to provide you with peace of mind that your new website is not only stunning, but also safe, secure, and performing to its maximum from the start.

The Takeaway.

Your website is often your first impression. It's your online hub, under your control (unlike many other marketing channels!!). And it deserves a thoughtful, strategic foundation. Delivered by a team that understands what you need to make an impact online.

If you're looking for a digital healthcare and biotech-focused creative marketing agency that understands the nuance of your business and puts strategy before screens, we're here to help.

Let's build something that lasts—together.