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The latest from the 'lab'.
Power Your Biotech Marketing-Arttia Creative Extends Your In-House Capabilities
Are You a Biotech Company Looking to Hire a Digital Marketer?
Or looking to further support your current biotech marketing team?
Here, we outline why you need us instead.
Read in full Unlocking Growth. How to Build a Profitable Private Healthcare Company Brand Online
Building a brand means you no longer have to compete on price. In today’s competitive, patient-driven landscape, a brand is far more than a logo or colour palette — your promise of care, your reputation, and the emotional connection patients make with your organisation.
Read in full The Business Case for a Professional Brand, Website and Digital Marketing for Early-Stage Biotech
Launching a new product or service as an early-stage biotech spin-out or pre-seed biotech company is an exciting yet challenging journey. Your team has groundbreaking science, and your technology has the potential to transform lives—but to secure investment, attract partnerships, and build credibility, you need more than just great data. You need a strong business brand, a compelling digital presence, and an effective marketing strategy.
Read in full Beyond the Logo: What you need to know about the Legal Side of Brand Naming
What’s in a Name? The Difference Between Brand Naming (or Product Naming), Trademarks and Brand Identity Creation in Life Sciences and Biotech
Read in full How to Make Your Healthcare Website More Patient-Friendly and Accessible
In an increasingly digital world, your healthcare website is often the first interaction that patients have with your business.
Whether you're a private clinic, practitioner, healthcare professional, consultant or healthcare start-up, creating a patient-friendly and accessible website isn't just a nice-to-have—it's a vital part of building trust and driving business growth.
Read in full Maximising SEO Strategies for Life Sciences – Your questions answered
We recently joined our friends at Social Elements to deliver a LinkedIn live event that maximises SEO strategies for life sciences. Key points included understanding audience intent, creating blended content, and using tools like Google Analytics and SEMrush.
Read in full