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How life science, biotech and healthcare marketers boost SEO without creating new content

If you’re looking to boost SEO for your life sciences, biotech or healthcare website, your first thought might be to create new content. While this is the right thing to do in certain circumstances, optimising your existing content may actually have a more positive impact. Let’s examine the benefits of reworking existing content versus creating something new.

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Unlocking E-Commerce Success: Essential Digital Marketing Strategies for Life Science Online Stores

Unlocking E-Commerce Success: Essential Digital Marketing Strategies for Life Science Online Stores

In the fast-paced world of e-commerce, staying ahead of the curve is not just beneficial—it’s crucial–the digital landscape continues to evolve, bringing new challenges and opportunities for online retailers.

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SEO is Changing: Essential Insights for Life Sciences, Biotech, and Healthcare Growth

SEO is Changing: Essential Insights for Life Sciences, Biotech, and Healthcare Growth

Although search is always evolving, 2024 has already brought unprecedented changes, and there’s more to come. Here, we examine how SEO changes are impacting life sciences, biotech, and healthcare digital marketing and look at ways marketers can prepare for this new era.

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On the Cusp of a Revolution: How AI is Changing Life Sciences Digital Marketing

On the Cusp of a Revolution: How AI is Changing Life Sciences Digital Marketing

From drug discovery to patient care, Artificial Intelligence (AI) is reshaping every aspect of the life sciences and biotech sectors. But what does it mean for marketers in these industries? Here we explore the opportunities, challenges and risks that AI poses to life sciences and biotech digital marketing.

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Creating Compelling Content for Pharma: Balancing Information and Engagement

Creating Compelling Content for Pharma: Balancing Information and Engagement

Capturing the attention of online audiences is more challenging than ever.
So what should you do?
Content marketing can save the day! This activity can establish your pharmaceutical brand’s positioning and engage your audiences. Creating content for pharma marketing is a must for your business growth, authority and positioning.

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The transformation in life science: AI and life sciences marketing

The impact of Artificial Intelligence (AI) is already being felt across life sciences and biotech digital marketing. Personalisation, analytics and content creation are some of the first areas to see significant change, and this trend is expected to continue.

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Embracing ESG: How Life Sciences, Pharma, Technology and Healthcare Can Thrive Sustainably

Embracing ESG: How Life Sciences, Pharma, Technology and Healthcare Can Thrive Sustainably

In an era when environmental consciousness is becoming increasingly important, green digital marketing has emerged as a crucial strategy for businesses looking to reduce their impact on the planet.

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Understanding Demand Creation vs. Traffic Acquisition in Life Sciences Digital Marketing

Understanding Demand Creation vs. Traffic Acquisition in Life Sciences Digital Marketing

In the ever-changing world of digital marketing, especially within the life sciences sector, two strategies stand out for their critical roles in driving business growth: demand creation and traffic acquisition.

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