If you’re looking to boost SEO for your life sciences, biotech or healthcare website, your first thought might be to create new content. While this is the right thing to do in certain circumstances, optimising your existing content may actually have a more positive impact. Let’s examine the benefits of reworking existing content versus creating something new.

In the fast-paced world of e-commerce, staying ahead of the curve is not just beneficial—it's crucial–the digital landscape continues to evolve, bringing new challenges and opportunities for online retailers.

Although search is always evolving, 2024 has already brought unprecedented changes, and there’s more to come. Here, we examine how SEO changes are impacting life sciences, biotech, and healthcare digital marketing and look at ways marketers can prepare for this new era.

From drug discovery to patient care, Artificial Intelligence (AI) is reshaping every aspect of the life sciences and biotech sectors. But what does it mean for marketers in these industries? Here we explore the opportunities, challenges and risks that AI poses to life sciences and biotech digital marketing.

Capturing the attention of online audiences is more challenging than ever. So what should you do? Content marketing can save the day! This activity can establish your pharmaceutical brand’s positioning and engage your audiences. Creating content for pharma marketing is a must for your business growth, authority and positioning.

The impact of Artificial Intelligence (AI) is already being felt across life sciences and biotech digital marketing. Personalisation, analytics and content creation are some of the first areas to see significant change, and this trend is expected to continue.