CASE STUDY | VIENNA BIOCENTER
Sector: International Biotech Cluster
Vienna BioCenter approached Artia Creative for one of our exclusive website consultancy sessions. From this session, we were then asked to present creative exploration and a proposal for their new international cluster website. This resulted in positive feedback about our life science website design and development expertise and specialisation in Life Sciences. Together with our contacts and experiences with academics and researchers.
We presented creative ideas via video conference to Vienna to 20 members of their cluster, positive feedback from this included our budgeting and user experience testing procedures. It was a pleasure to submit to a large group of life science companies as well as Vienna Biocenter.
We designed an user-centric website concept which showcased Vienna BioCenter as an innovative European science cluster, leading the way in their target sectors. A clear, informative design that integrated their new brand strategy with well-structured content. The website needed to talk to multiple-audiences together with a blended international SEO strategy. The use of relevant and engaging photography, infographics or graphics encouraged engagement and time-on-site.
The design concept shows a modular approach to the content, providing a tailored, flexible solution that can be customised as they needed to present relevant information as and when required. The design shows a large amount of content with an impactful user journey; this wouldn't always be the case as we envisaged a shorter page with specific content displayed at different times.
Arttia Creative provided Search Engine and Keyword audits to help Vienna BioCenter understand traffic and visitors.
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