CASE STUDY | LUCION SERVICES
Sector: Environmental Services
Lucion Services approached Arttia Creative to enhance their website performance, increase lead generation, SEO and improve the overall their User Experience. Their website needed to position Lucion as the industry leader; be built to the latest web standards and maximise SEO ranking. TheIR critical content needed to be easier to find for specific target audiences. We needed to reduce the number of spam communications which was affecting the overall website performance.
Page View Increase
Bounce Rate Decrease
Increased Session Duration
Increased Unique Page Views
Average Bounce Rate
- Over 12% search visibility increase
- Page #1 ranking for over 25 target keywords
- Improved lead generation
- Improved website load performance
- Improved navigation and User Journey
- Simpler CMS for administration
- Fewer clicks to goal
- Clearer messaging
- Continued support with Search Engine Optimisation tracking and ROI
SOLUTIONS AND DELIVERABLES
We worked closely with Lucion Services with extensive discovery workshops, competitor benchmarking, and SEO keyword research. Discovery workshops were to make sure their redeveloped website would speak directly to their target audiences and position them as market leaders. We redesigned key pages for enhanced User Experience; we reduced ‘clicks to goal’ and more in-depth, more precise information for both new and returning visitors. Mobile and responsive frameworks were improved. We introduced enhanced website security and regular maintenance and support, so they know they have a trusted partner to grow their business with their online strategy.
- Website redevelopment
- Search Engine Optimisation
- Performance enhancements
- Improved User Experience Design
- Security site clean-up
- Reduction of spam enquiries
• 5 Star rating for project quality
• 5 Star rating for project scheduling
• 5 Star rating for project responsiveness
User Experience Design
After intensive discovery sessions, Arttia Creative worked closely with Lucion Services marketing team to develop a clear and concise User Journey and improved User Experience. We dramatically reduced clicks-to-goal from (in some instances) 5-clicks down to 1 or 2. clicks. Reduced clicks-to-goal helped to increase the number of enquires and speed of response.
We continue to work closely with Lucion Services to optimise their website for an improved responsive, mobile experience. Layouts and navigation improvements mean that their site and business information is accessible on a variety of screen sizes and bandwidths.
Search visibility is a high priority for Lucion Services, giving them the maximum reach and visibility online. Arttia Creative worked and continues to work closely with the marketing team at Lucion Services to provide Organic Search insight and improvements. We have a long term strategy and continue to work together for the best SEO impact.
BEFORE AND AFTER (move the slider)
BEFORE AND AFTER
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