CASE STUDY | MORRISON AND MANN
Sector: Executive Leadership Coaching
PROJECT BRIEF
Morrison and Mann required a new website to meet their new goals and ambitions in the leadership coaching sector for the coming year. The website needed help to position them as leaders in their niche. And provide an affective web presence to support growth and focus.
BUSINESS IMPACT
- Clearer messaging and impact
- Compelling personality and copy
- Increased time of site
- Lower bounce rate
SOLUTIONS AND DELIVERABLES
We worked closely with Morrison and Mann to refresh their website. We aimed to give the site a true personality and approachable tone-of-voice. One that reflected the client's ideals, experience and outstanding knowledge.
- User Journey Planning
- Photography and Art Direction
- Copywriting
- Responsive Web Design
- WordPress CMS
"It was a pleasure working with the Arttia Creative team. I felt supported, challenged and confident throughout the project. Input was professional and of a high standard, and the finished product is beautiful. I think I may have been a nightmare client - knowing what I didn’t want but with little idea of what I did want. Arttia Creative patiently and professionally helped to make the finished product better than I could have ever imagined".
J. Morrison/Morrison and Mann Ltd.
Your Website Consultants To Life Science and Highly Technical Niche Markets
PROJECT DELIVERY
"A favourite part of the project was the spark and flow of creative ideas, feeling very much part of the project". J Morrison/Morrison and Mann Ltd.
Photo shoot and Art Direction
The imagery was critical in providing the new website with a compelling and unique personality. We created a photography style-board, researched the location for a location photo shoot, purchased props and provided art direction for the photographer and hands on support throughout the shoot.
Web Design
Creating a mobile-friendly website to showcase their expertise with a distinctive, personality-driven design and a well branded, structured site with a fluid user journey.
Copywriting
Working closely with Haydn Grey and the client we developed website copy that showcased Morrison and Mann's unique leadership development expertise.
BEFORE AND AFTER (move the slider)
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