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CASE STUDY | COGNIVIA

Sector: Biotechnology and AI

PROJECT BRIEF

Tools4Patient were at a key transition point of their business journey, moving from research to commercialisation, together with team expansion. They required strong visibility online to position their authority and promote product innovation. Their new brand and website needed to accurately and clearly explain their specific approach and their product benefits. A website designed to be flexible for future growth with a user-centric design that drives business. Brand identity and website created with a blend of a European design aesthetic together with an understanding of the US market.

biotech-ai-web-design
BioTech Web Design
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solutions and deliverables

Moving from Tools4Patient to the new identity of Cogniva the team requested our expert help with the website redevelopment, SEO redirect support and ongoing rebranding of all of their marketing and scientific literature.

PROJECT DELIVERY
Website Development and SEO. Range of visual communications.
Working with the marketing team rapidly rebuilt the site to reflect the new brand with a new website structure, new content for a fast brand launch at the end of 2021. We ensured minimal SEO impact with comprehensive 301 redirects and continued position tracking and search visibility reporting.

  • Brand roll-out
  • Brand assets and literature
  • Website consultancy
  • Branded PowerPoint templates
  • Scientific and marketing white-papers
  • Search Engine Optimisation - Reporting
  • Infographics, icons and data charts
  • Mailchimp templates
  • Monthly website technical support
  • Monthly content and creative support

“Thanks for going above and beyond to make this launch happen so smoothly."

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