How a Website Project Created Company Clarity.
A Story of Discovery and Digital Success
In the complex world of large technical industries — from life sciences and biotech to sustainable manufacturing — it's easy for internal knowledge to become fragmented. When information lives in spreadsheets, siloed systems, and individual minds, even the most established organisations can lose track of who does what, where, and how.
This is a fictional story; however, it represents a number of our large website projects.
A large, multi-location life sciences organisation operating in the pharmaceutical sector approached Arttia Creative to refresh its outdated and difficult-to-use website.
What they didn't realise at the time was that this website project would do more than deliver a fresh digital presence — it would expose deep internal inconsistencies and become the unexpected hero of their entire operational structure.
Chapter 1: “We’ve got everything you need”
It all began with a confident kick-off meeting.
The client lead on the project was experienced, knowledgeable and passionate about their brand and their products. They represented a company with hundreds of employees, multiple business locations, and a broad product catalogue tailored to different industries.
“We’ll provide all of the content,” they assured us. “We know exactly what’s manufactured at each location, and we have all the product specifications ready.”
That’s a dream for any website project, especially one involving website design for highly technical industries. With Arttia Creative’s meticulous planning, design expertise and a clear timeline, everything was set to move forward.
Or so we thought.
Chapter 2: Discovery... deep discovery
At Arttia Creative, we don’t just start with website design. Every project begins with discovery, planning, content and asset collection.
Our approach to website design for life sciences and similarly technical sectors requires clarity, consistency, and a deep dive into the business model, workflows, sales pipelines and priorities.
As we reviewed the provided content and started mapping it against the proposed website structure, things didn’t quite line up.
Why was Product A listed under Location X in one document, but under Location Y in another? Why were some data sheets referring to obsolete products or manufacturing capabilities that, when checked, were no longer active?
We raised a few gentle questions.
“Oh, that’s odd,” came the initial response. “Let me double-check with the production team.”
Chapter 3: The cracks begin to show
One set of communications and meetings led to another. A conversation with the manufacturing team contradicted the marketing team's version. Then the sales team flagged that some product variants hadn’t been available for over a year.
It turned out the documentation marketing had contained outdated content and internal inconsistencies.
Different departments had different understandings of what was being manufactured where. The original confidence that “we’ve got all the content” began to shift into something more humble: “We might need your help and more time to sort this out.”
And so the website project evolved into a consolidation on the clients side of all of their manufacturing capabilites and updated product specifications.
Chapter 4: More than just a website
With calm reassurance and clear project management, the Arttia Creative team guided the client through the process of untangling the confusion. We brought together content from across locations and departments, and used our shared project management systems to centralise conversations on what their business actually looked like today.
What started as a content upload became a company-wide audit.
And because we specialise in website design for life sciences, sustainable businesses and scientific sectors, we knew how to handle detailed product data, specification sheets, compliance documents and technical taxonomy with accuracy and clarity.
The website structure became the new map for their business. It surfaced gaps, clarified overlaps, and provided a single source of truth.
This wasn’t just a new website. It was a redefinition of their internal knowledge.
Chapter 5: A New era of clarity
By the time we entered the design and build phase, the website was no longer just a digital front-end — it had become a trusted hub of accurate information for both internal and external audiences.
• The sales team could now point prospects to the correct product listings.
• Operations teams were referencing the site to confirm location capabilities.
• Marketing had a go-to resource that reflected the company’s current state — not last year’s version of it.
• The leadership team had, perhaps for the first time, a cohesive and centralised view of their entire offer.
It was a website project, yes — but it was also a turning point.
Chapter 6: Why structure matters
So how did this transformation happen? It wasn’t magic. It was process.
At Arttia Creative, our expertise in website design for life sciences, sustainable industries, and highly technical businesses means we don’t just build beautiful pages. We build frameworks for clarity.
- We create structured content maps that force internal alignment.
- We use sector-specific knowledge to spot inconsistencies.
- We manage feedback loops so that multiple departments stay involved and informed.
- We speak both the creative and the technical language — so no one feels left out or lost.
This structured, methodical approach to creating a website is why clients return to us. Because we don’t just design websites. We build clarity, consistency, and confidence.
Chapter 7: The unsung hero (your website!)
Looking back, the website could have been a disaster — built on incorrect assumptions, leading to even more confusion down the line. But instead, the website became the company’s hero.
- It revealed flaws in documentation, which we helped to fix.
- It fostered collaboration across locations and departments.
- It created a central hub for leadership and marketing.
- It unified disparate voices across the company.
And it did all this while delivering a fast, accessible, on-brand, beautifully designed digital presence.
Chapter 8: Clear content, better sales
When your website content clearly reflects what your business actually does, today, not two years ago, it doesn’t just help your internal team stay aligned. It helps your customers understand your offer quickly, confidently, and without confusion.
That understanding is powerful. It builds trust.
In the case of our client, once the content was updated and structured around the real capabilities and current offerings, the results were immediate:
- Customers no longer needed to call to confirm specs — it was all online, accurate, and easy to find.
- Potential partners could quickly see what each location offered, allowing for faster collaboration.
- Product descriptions were written in plain, compelling language that spoke to both technical and non-technical audiences.
- When your website has clarity — when it reflects what you actually do — you reduce friction in the buyer journey.
- You're not just showing up professionally. You're guiding your visitor to the right decision.
And that leads to more inquiries. More conversions. More sales.
This is the commercial power of strategic website design, especially in complex industries such as life sciences, sustainable manufacturing, and deep tech.
Hurray for the Website!
At Arttia Creative, we believe that a website isn’t just a digital brochure. It’s a strategic business tool. It’s a mirror to your internal operations, and when done right, it can become the single most transformative piece of communication your company creates.
This story isn’t unusual. We’ve seen it happen before — and we’ll see it again. Whether you’re managing complex product ranges, operating across multiple global locations, or trying to align different departments, your website can become the glue that holds it all together.
So if you’re in life sciences, pharma manufacturing, sustainability, or any highly technical sector — and you think “we’ve got all the content, we just need a website” — we’re ready to help you go deeper.
Because clarity isn’t just about what you say. It’s about understanding what’s true.
The Takeaway.
Let’s build a website that gives your business the clarity it deserves.
Partner with Arttia Creative, your experts in:
- Website planning, structure, and content
- Website information architecture
- Website project management
- Website design for life sciences
- Website design for innovative biosciences
- Website design for sustainable businesses
- Website design for highly technical industries
Ready to make your website your hero?
Belinda White | Creative Director