How Thought Leadership Can Be Key To Your Business Success and Wider Growth
As a thought leader in the life sciences sector, the challenge you face when marketing your organisation online can be twofold. You may feel reluctant to promote your expertise, for fear of seeming arrogant or immodest. And you may find it difficult to translate your thought leadership onto your website. Especially in a way that means prospective customers, partners or investors can see and understand what you do with ease on your website.
Thought leaders are recognised as authorities in their specialised fields. Your expertise is sought after – and often highly rewarded – because you create and offer something different that is highly prized. And just as the niche area in which you work is complex, so the digital marketing needed to promote your services to your audience is multi-layered and multi-disciplined.
To attract new and existing customers to the full range of products and services you offer, or to engage new investment or reach out to a new parter, it’s no longer enough to build a website and leave it standing, in the hope that your audience will find you online.
The digital space has evolved, and your customers have become more discerning in their demands for information. To stand out from the crowd and break through the noise online, you need to position yourself as the trusted expert and thought leader in your field.
Scientific websites that stand out from the crowd
A well researched, designed and developed life science website will support this positioning, highlighting precisely what sets you apart – be that your approach, the drivers behind your business, or your thinking. And it will showcase your innovation and how you do things differently to your competitors.
Your audience knows what you do, explaining why you do it in the way that you do it serves as a powerful differentiator.
Life science is a complex and highly competitive field. So it makes sense to think about why you do what you do, in the way that you do it and to promote this differentiation in the marketplace. It’s here that your website can work hard for you, driving business and positioning you as a thought leader in your industry
Effective Life Science marketing
We understand the challenge of promoting highly-specialised and niche scientific organisations online. And know that you may feel reluctant to talk about your expertise. Add to this difficulty the challenge of bringing what you offer to life for your audience, either through a lack of available time or resources, and it’s easy to lose the momentum you need.
That’s why we’ll support you in showcasing and promoting your expertise in ways that both feel appropriate, and that results in driving leads to your sales teams or attracting external investment.
We’ll listen to you and research what constitutes your ideal customer – then we'll develop a suite of digital marketing materials that meet their needs, from in-depth whitepapers through to thought-leading webinars and podcasts. We’ll support you in bringing your offering to life and translating it in a way that will attract and engage your prospects, converting cold enquiries into warm leads and new customers
"We don’t want to be ‘gurus.’ We aren’t that. But we are doing something different, we do offer something unique, and we want people to know we exist – and that we can help them solve their problem"
Data Science Company
From thought leader to trusted expert
We understand that the very nature of working in your sector is that you bring new thinking, fresh interpretations and, at times, world-leading discoveries into the public domain.
That’s why our working partnerships enable us to uncover, detail and frame your business, defining your organisation to showcase the full range of your expertise and unique thinking to the world. And it’s why our websites are easy to update in-house, so your online presence can always reflect the latest developments in your field.
The Takeaway.
We know it can be hard to promote your own business online, no matter in which highly technical market you work. That’s why we’ll help you reposition your existing website – or to develop a new site that’s in alignment with your audience’s needs. So you get a website that answers your customer's questions and that positions you and your team as the best people to help them. And we’ll work with you in a way that is respectful and appropriate to your field of expertise.
"Belinda [Arttia Creative] is a rare talent. Someone who can understand, appreciate and ‘gets’ the specialist nature of my business and the markets we serve. A pleasure to work with."
P.Lavery | Totallab
Are you ready to become the trusted thought leader in your niche?
Working a highly technical niche means your website is the ideal space to demonstrate your thought leadership and specialist expertise – and to drive interest in and raise awareness of your brand.
When your website positions you and your team as the trusted experts who can help your audience name the problem they’re experiencing, it begins to guide them through the complexities of the decision-making process. So that when they do get in touch, they understand what you offer – and why you’re the right people to help them
We’ll help you bring your expertise to life, putting it into words and creating informative, engaging content about your specialisms.
From the initial planning and research stages, through to the execution of complex digital marketing strategies, we help thought-leading organisations market their products and services across the world.
How can we help you today?
Ready to position yourself – and your team – as thought leaders?
Contact Belinda White, your life science website consultant, and book your FREE 30-minute consultation today.
