Making accounting clear
WBS Accountants, a Newcastle-based firm, recognised the need to expand its client base to include larger corporations benefitting from its personalised and comprehensive accountancy services. Targeting these clients required an enhanced online presence that would showcase WBS Accountants as industry leaders and meet the expectations of a more discerning audience.
Project objectives
The primary objective was to reposition WBS Accountants online to attract high-value clients, such as limited companies and high-growth startups, through a revamped website. The new website must be user-centric, SEO-optimised, and visually appealing to effectively convey the firm's expertise and service offerings.
Website design and development
User Experience (UX) Redesign: A new site structure and visitor experience were developed, focusing on easy navigation and quick access to information, fostering user engagement and deeper exploration.
Responsive Design: Ensured the website was optimised for all devices, providing a seamless experience from desktop to mobile.
Photography and Graphics: Utilised high-quality stock images and retouched existing photography to enhance visual appeal. Custom graphics and icons were also developed to support content delivery.
Ongoing Support: Provided continual technical support and a post-launch care plan to ensure the website remained functional and up-to-date.
Content Management System: Integration of a robust CMS that allowed for easy updates and management of website content by the WBS team.
Local Search Engine Optimisation
SEO Foundation: Implemented a basic SEO strategy, including keyword research, on-page optimisation, and Google Analytics integration for ongoing performance tracking.
Content Overhaul: Refreshed web copy and structural layout to improve readability and SEO. The content was designed to reflect the firm's expertise and target client base's needs.
Arttia delivered our project with a truly collaborative approach and offer creative and unique designs. When you start a website project, I think it's so easy to underestimate how much time it takes to really clarify what you want a website to look and feel like. Belinda guides you through this phase to get the design and messaging defined properly at the beginning but also allows them to develop them through the process. Arttia deliver a full service from project start to end, and now we have launched it, I have peace of mind that we are keeping on top of updates and back ups with a follow up Care Plan that fits our needs.
WBS Accountants.
