the lab
Branding
Unlocking Growth. How to Build a Profitable Private Healthcare Company Brand Online
Building a brand means you no longer have to compete on price. In today’s competitive, patient-driven landscape, a brand is far more than a logo or colour palette — your promise of care, your reputation, and the emotional connection patients make with your organisation.
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The Business Case for a Professional Brand, Website and Digital Marketing for Early-Stage Biotech
Launching a new product or service as an early-stage biotech spin-out or pre-seed biotech company is an exciting yet challenging journey. Your team has groundbreaking science, and your technology has the potential to transform lives—but to secure investment, attract partnerships, and build credibility, you need more than just great data. You need a strong business brand, a compelling digital presence, and an effective marketing strategy.
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Beyond the Logo: What you need to know about the Legal Side of Brand Naming
What’s in a Name? The Difference Between Brand Naming (or Product Naming), Trademarks and Brand Identity Creation in Life Sciences and Biotech
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Achieve Exceptional Results by Rebranding Your Biotech Company the Right Way
Rebranding a biotech company is a bold yet significant move that can propel your business forward, attract investors, and clarify your market positioning. But it can also be a disaster if done poorly. A failed rebrand can confuse customers, alienate stakeholders, and dilute your company’s identity.
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The Unseen Power of Branding and Websites for Scientific Innovation
In the world of scientific innovation, where every breakthrough is driven by rigorous research, data, and discovery, it may seem that terms like “branding” and “website” belong to another universe altogether. After all, your focus is on advancing knowledge, developing cutting-edge technologies, and solving real-world problems.
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Designing for Healthcare: How Visual Identity Shapes Patient Trust
In all industries, a strong brand is essential. It shapes how you are perceived and promises your customers or clients what they can expect from your company, products, or services.
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Why your Life Sciences Brand Identity, Website and Digital Marketing Must Work in Harmony
Increasing brand awareness and generating leads and sales is crucial in the highly competitive and fast-moving life sciences market. As the industry innovates and evolves, a standout online presence has become essential to attract investment, partners, and customers.
But where do you start?
The Importance of Brand Consistency for Life Science, Healthcare, Biotech and Pharma Businesses
In an era of heightened competition and consumer expectations, cultivating loyalty and building trust are critical for a brand’s success. To establish a consistent brand presence and build that trust, interactions with your brand must be cohesive across all customer or client brand touchpoints.
That’s where brand consistency comes in.
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Biotech Branding: Seamlessly Weaving Your Biotech Vision into Your Website
When increasing biotech brand awareness, websites are one of the few must-have elements for any high-growth biotech or Life Science venture. A versatile and effective tool for our digital age, they can be at the same time an advertisement, information centre, communications channel and contact hub.
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Assessing the Success of your Life Sciences Brand – How to Measure the Unmeasurable
Branding is an important element of life sciences marketing. Without a strong brand, your digital marketing budget may not generate the impact you need.
But how will you know if you have a successful brand?
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