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Powering North East University Spin-Outs

May 28, 2025

Some of the most transformative innovations in biotech, life sciences, and digital health are born in university labs. Across the North East, world-class research is underway in institutions like Newcastle, Northumbria, Sunderland, Durham, and Teesside Universities, pushing the boundaries of science and medicine.

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Unlocking Growth. How to Build a Profitable Private Healthcare Company Brand Online

April 7, 2025

Building a Private Clinic Brand means you may no longer need to compete on price. In today’s competitive, patient-driven landscape, a Brand is far more than a logo or colour palette — its a critical business asset – it works as your promise of care, your reputation, and the emotional connection patients make with your healthcare business

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The Business Case for a Professional Brand, Website and Digital Marketing for Early-Stage Biotech

April 3, 2025

Launching a new product or service as an early-stage biotech spin-out or pre-seed biotech company is an exciting yet challenging journey. Your team has groundbreaking science, and your technology has the potential to transform lives—but to secure investment, attract partnerships, and build credibility, you need more than just great data. You need a strong business brand, a compelling digital presence, and an effective marketing strategy.

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Beyond the Logo: What you need to know about the Legal Side of Brand Naming

March 20, 2025

What’s in a Name? The Difference Between Brand Naming (or Product Naming), Trademarks and Brand Identity Creation in Life Sciences and Biotech

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Achieve Exceptional Results by Rebranding Your Biotech Company the Right Way

Achieve Exceptional Results by Rebranding Your Biotech Company the Right Way

January 24, 2025

Rebranding a biotech company is a bold yet significant move that can propel your business forward, attract investors, and clarify your market positioning. But it can also be a disaster if done poorly. A failed rebrand can confuse customers, alienate stakeholders, and dilute your company’s identity.

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The Unseen Power of Branding and Websites for Scientific Innovation

September 19, 2024

In the world of scientific innovation, where every breakthrough is driven by rigorous research, data, and discovery, it may seem that terms like “branding” and “website” belong to another universe altogether. After all, your focus is on advancing knowledge, developing cutting-edge technologies, and solving real-world problems.

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Designing for Healthcare: How Visual Identity Shapes Patient Trust

May 28, 2024

In all industries, a strong brand is essential. It shapes how you are perceived and promises your customers or clients what they can expect from your company, products, or services.

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Why your Life Sciences Brand Identity, Website and Digital Marketing Must Work in Harmony

April 19, 2024

Increasing brand awareness and generating leads and sales is crucial in the highly competitive and fast-moving life sciences market. As the industry innovates and evolves, a standout online presence has become essential to attract investment, partners, and customers.
But where do you start?

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The Importance of Brand Consistency for Life Science, Healthcare, Biotech and Pharma Businesses

April 11, 2024

In an era of heightened competition and consumer expectations, cultivating loyalty and building trust are critical for a brand’s success. To establish a consistent brand presence and build that trust, interactions with your brand must be cohesive across all customer or client brand touchpoints.

That’s where brand consistency comes in.

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Biotech Branding: Seamlessly Weaving Your Biotech Vision into Your Website

November 6, 2023

When increasing biotech brand awareness, websites are one of the few must-have elements for any high-growth biotech or Life Science venture. A versatile and effective tool for our digital age, they can be at the same time an advertisement, information centre, communications channel and contact hub.

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