Showcasing advanced synthetic chemistry
AF ChemPharm, a proficient synthetic chemistry Contract Research Organization (CRO), caters to the bio-sector, pharmaceutical, and chemical industries, specialising in synthesising small molecules for research and development. Recognising the need to enhance its digital footprint and effectively communicate its comprehensive range of services, AF ChemPharm sought a website redesign and redevelopment.
Arttia Creative was approached to redesign the AF ChemPharm website, increase there online presence and better showcase their unique expertise and services.
expertise delivered
- Information Architecture
- Wire-frames
- Style boards
- Website Design
- Website Development
- UX Design
- UI Design
- SEO for launch
- Mobile Responsive
- Technical Support
- Copywriting
- Infographics
- Case Study Creation
- Content Creation
- Photography
- Linkedin Training
"Working with Arttia Creative has been a very positive experience. We are very pleased with the quality of work, the level of communication and rapid response. Arttia Creative have taken the time to really understand our needs and have demonstrated considerable patience to complete the project to a very high standard. Arttia Creative have delivered beyond our expectations". Director AF ChemPharm
Website Design and Development
The collaboration between Arttia Creative and AF ChemPharm is a digital transformation story for the scientific and pharmaceutical industry.
AF ChemPharm services encompass a broad spectrum, including speciality and fine chemicals, Boronic Acids, Selenium Chemistry, and Heterocyclic compounds. They also focus on Biologically active materials, Intermediates, Building Blocks, and Chemistry Route Development.
They needed a refreshed website to promote and better present their specialist pharma offering.
Arttia Creative redefined their digital presence to enhance online visibility and align with advanced digital marketing strategies, including specialist copywriting, design with visual impact, case study creation and search optimisation.
This comprehensive approach revitalised AF ChemPharm's online presence and positioned them effectively in the competitive landscape of the pharmaceutical and chemical research industry.
This project showcases Arttia Creative's proficiency as a life science design agency in delivering tailored digital solutions that resonate with clients' specialised needs in science and pharma.
The website project encompassed the following key components:
Audience Research: Audience research is a fundamental first stage of website design. At Arttia Creative, we include audience research with every website project. This ensures that the final website is tailored to meet the specific needs and preferences of its intended users.
Identifying demographic characteristics, behaviours, and motivations allows our web designers to create a user-centric experience that enhances engagement and conversion rates.
Our comprehensive audience research forms the backbone of the design process, influencing critical aspects such as the website's navigation structure, content strategy, and visual elements. This alignment with the audience's expectations and usage patterns ensures a seamless user experience.
Competitor Research: Competitor websites and SEO research are vital at the beginning of a website design project as they provide crucial insights into market trends.
By analysing competitors' websites, the team at Arttia Creative identified successful features, innovative design elements, and effective user engagement strategies that we can improve and go beyond for this project.
This research also highlights areas where competitors may be underperforming, presenting opportunities to differentiate and capture market share.
SEO Strategy: Implementing a robust SEO strategy was critical to improving AF ChemPharm's online discoverability and ranking in search engines, increasing visibility to potential clients.
Information Architecture and Wireframes: The website's structure was meticulously planned to ensure intuitive navigation and logical information flow, and wireframes provided a visual blueprint of its layout.
Website Design and Development: Arttia Creative designed a sleek, professional website, prioritising user experience (UX) and integrating responsive design for optimal performance across various devices.
Style Boards: These were utilised to maintain visual consistency and align the website's design with AF ChemPharm's brand identity.
UX and UI Design: The focus was on creating a user-friendly interface, making complex information about chemical compounds and services accessible and easy to understand.
Mobile Responsiveness: Designing for common break points to ensure the website design and user experience are perfect when viewed on different screen sizes.
Copywriting and Content Creation: The Arttia Creative copywriting team created engaging and informative content that effectively communicates AF ChemPharm's expertise and services. Including case studies that showcased their range of services.
Custom Icons and Photography: Custom icons and professional photography helped visually represent complex chemical services, enhancing the website's appeal and clarity.
LinkedIn Training: Additionally, Arttia Creative provided LinkedIn training, equipping AF ChemPharm with the skills to leverage this professional network for business growth and networking.
High converting website design and development
Creative design blended with detailed copywriting, conversion headlines and enhanced photography.
Help with creating unique blog articles to showcase their projects and case studies.
Clear messaging for a range of unique chemical services delivered by their team of PhD chemists.
