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Case Study | ESP Diagnostics

Biotech, Diagnostics, Research

Location
Newcastle upon Tyne

Case Study | ESP Diagnostics

Biotech, Diagnostics, Research

Location

Newcastle upon Tyne

Showcasing pioneering research into neurodegenerative diagnostics

ESP Diagnostics is delivering pioneering research into medical diagnostics with innovative solutions for minimally invasive diagnosis of neurodegenerative disorders. ESP Diagnostics is creating scalable liquid-biopsy tests based upon measurements of specific neurodegenerative disease biomarkers in extracellular vesicles (EVs) extracted from blood, saliva, and urine.

expertise delivered

Case Studies grid ESPDX
  • Brand Identity
  • Website design
  • UX design
  • Wire-frames
  • Style boards
  • Content creation
  • Website development
  • Mobile responsive
  • Technical support
  • Managed enterprise-level hosting
  • PowerPoint design

Brand Identity

Our approach to this project was multifaceted. We focused on understanding ESP Diagnostics’ core values, services, and target audience to develop a cohesive brand identity and website strategy.

ESP Diagnostics brand guidelines

In close collaboration with the ESP Diagnostics team, we identified key brand attributes, values, and tone of voice that informed the visual and verbal brand identity. This process included creating a logo, colour scheme, typography, and brand voice that resonated with the medical and academic communities

ESP Logo Stacked
esp-diagnostics-logo-full-colour-rgb-812px@72ppi
 

Website Design and Development

Arttia Creative designed the website to be user-friendly, informative, and reflective of ESP Diagnostics’ innovative brand identity. The diagnostics website architecture delivered a single-page website. Interactive video and clear calls-to-action (CTAs) were integrated to enhance user engagement and conversion rates.

ESP Diagnostics website mock up
ESPDX website tablet mock up
ESPDX website mobile mock up

Let us help you propel your diagnostics innovations onto a world stage and reach global audiences

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