Showcasing pioneering research into neurodegenerative diagnostics
ESP Diagnostics is delivering pioneering research into medical diagnostics with innovative solutions for minimally invasive diagnosis of neurodegenerative disorders. ESP Diagnostics is creating scalable liquid-biopsy tests based upon measurements of specific neurodegenerative disease biomarkers in extracellular vesicles (EVs) extracted from blood, saliva, and urine.
expertise delivered
- Brand Identity
- Website design
- UX design
- Wire-frames
- Style boards
- Content creation
- Website development
- Mobile responsive
- Technical support
- Managed enterprise-level hosting
- PowerPoint design
Brand Identity
Our approach to this project was multifaceted. We focused on understanding ESP Diagnostics’ core values, services, and target audience to develop a cohesive brand identity and website strategy.
In close collaboration with the ESP Diagnostics team, we identified key brand attributes, values, and tone of voice that informed the visual and verbal brand identity. This process included creating a logo, colour scheme, typography, and brand voice that resonated with the medical and academic communities
Website Design and Development
Arttia Creative designed the website to be user-friendly, informative, and reflective of ESP Diagnostics’ innovative brand identity. The diagnostics website architecture delivered a single-page website. Interactive video and clear calls-to-action (CTAs) were integrated to enhance user engagement and conversion rates.
