Enhancing the healing power of plants
Floratek Pharma, a pioneering biotech powerhouse headquartered in Switzerland, stands at the forefront of groundbreaking research and development in neurodegenerative disorders and cancer. In a pivotal phase of its remarkable journey, Floratek required a brand evolution. Simultaneously, a cutting-edge website was envisioned as the digital gateway, a beacon of knowledge for those passionately interested in Floratek’s groundbreaking work.
expertise delivered
- Brand identity
- Website creative design
- Website code and development
- Custom photo retouching
- Custom illustration
- Custom animation
- Ongoing website technical support
- High-performance website hosting
Website Design and Development
The focal point of the website design project was the development of a captivating, branded online platform that serves as the definitive repository of information regarding Floratek Pharma.
The website was meticulously crafted to engage both existing and prospective research partners while also catering to grant applicants and forward-thinking investors.
Through precise design and animation, we endeavoured to impart Floratek Pharma's narrative in a compelling and informative manner, ensuring a memorable visitor experience.
Brand Identity
Differentiation is critical in life sciences; your brand can provide that difference. Arttia Creative developed a unique and intelligent brand identity and guidelines that help Floratek Pharma attract and engage research partners and drive investor interest.
We created a range of flexible, responsive brand symbols and pictographs, together with custom illustrations and animation for the website that follows the brand colour pallet.
Medical Illustration and Animation
Floratek Pharma sought to enhance its brand visibility and credibility through an engaging animation project.
The goal was to visually depict the journey from natural botanical ingredients to refined, modified chemical structures, aligning with the company's commitment to harnessing nature's potential for medicinal advancements.
Results and Impact:
The completed animation exceeded expectations, seamlessly blending scientific accuracy with captivating visuals. Floratek Pharma leveraged the animation across various digital platforms, enhancing its online presence and credibility within the pharmaceutical industry.
The animation served as a powerful marketing tool, attracting attention from both industry professionals and consumers alike. By effectively communicating the journey from botanical ingredients to refined pharmaceutical products, Floratek Pharma reinforced its position as a pioneer in botanical-based medicine.
Research and Concept Development:
Our team embarked on studying botanical processes, chemical reactions, and animation techniques to ensure accuracy and effectiveness in storytelling.
We refined the concept to focus on transforming botanical elements into refined chemical structures within laboratory equipment. This concept aimed to showcase the company's scientific expertise while maintaining visual appeal and brand coherence.
Animation Production:
The animation production commenced with creating a storyboard outlining key scenes and transitions. Inspired by Floratek Pharma's brand logo, we designed stylised visuals featuring clean, simple graphic illustrations.
Incorporating looping animated elements such as leaves, flowers, and formulas, we meticulously crafted each frame to ensure seamless movement and visual coherence. The centrepiece of the animation was the chemical glassware instrument—a reactor-flask with a condenser—where botanical inputs were transformed into active, modified chemical structures.
We brought the storyboard to life, meticulously animating each element to synchronize with the narrative flow. The animation was designed to be captivating yet informative, engaging viewers while subtly reinforcing Floratek Pharma's brand identity and expertise.