You have just launched your new life science website. It's possibly been a long project, you and your team are really proud and excited. You celebrate the fact that your new website finally out into the world. But what now?
As life science and healthcare website specialists, we have launched many websites, we know the 'what next'. We know that the launch of your new website is just the start.
Launching Life Science Websites
Life science websites can be challenging projects for you, the marketing team. The process of bringing your life science website vision to life can be long. The best websites don't just happen, they are a combination of planning, collaboration, marketing insight and fantastic design.
Okay, we can put together a great life science website in a few days, but most projects are at least a few weeks if not a month or two. At the end of a website design project, we know life science marketers like you are relieved to have the site live and the project completed. Your time is in demand from other areas of your life science marketing.
Your No.1 Sales Tool
In the healthcare and life science, conferences and events are seen to be the key sales drivers. This is still the case, however, there are only so many life science conferences you can attend in any one year. The costs can be high and opportunities can be missed.
Your life science website is there to sell for you 24/7/365, in any time-zone – during conferences, after conferences, available to promote your brand for more hours in the day than any salesperson. A newly launched website is your opportunity to maximise visibility and drive sales.
Picture this: many life science companies launch a new website and see no change. No change in new enquiries, no change in sales, no change in investment opportunities.
What happened? How can you fix this?
In this article, I'm going to show you the key things to do after launching your new life science website. I know you're in demand to move to the next life science marketing campaign in your organisation, but after launch is where your website begins to accelerate your sales and growth.
Launching Life Science Websites
We are going to show you exactly what you need to do after the launch of your new website to maximise your online presence and grow sales. The truth is it can only continue to get better. The best websites are always evolving and promoting your life science business.
So what are the essentials to do now, right now, to maximise all of your hard work?
What do you need to plan and priorities?
Your Online Hub
Consumer expectations are at an all-time high. Businesses like Amazon and Uber are pushing the boundaries of customer service and delivery. I know these are different products, but the expectation for online experiences is higher than ever. So how do you compete?
Your website is your online hub, better than any social media channel, better than Medium or any traditional press. Why?
Because you have full control, data tracking and you can continue to tailor your content specifically for your customers with ease. With flexible CMS platforms, (such as WordPress) you can update your content on a daily basis (if needed). This keeps your content fresh and relevant.
With the life science website design projects we deliver we add analytics and SEO tracking as standard. All of our life science website marketing projects are ROI focused which means we need to demonstrate improvements to you.
If Analytics and SEO tracking aren't in place on your life science website get that added now. (We can help you with that, just get in touch)
Build it and they will come...
In fact, they won't come in the numbers that you need. Build it and they will come is an old myth. You need to drive traffic and tell the world, consistently, that you are the solution to their needs. Your Life Science, biotech, medical device, healthcare product is the exact thing they have been searching for and you are the best organisation to provide it. After launch, you need to promote and drive traffic that can then convert.
Drive traffic and convert visitors into customers.
Things to do immediately after launching your Life Science website...
Life Science Content Marketing
Content Marketing for Life Sciences is our speciality.
Your website is your 24/7/365 salesperson. Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive business.
We help you in the creation and sharing of online material such as; branded abstracts, blogs, articles, conference materials, infographics, data visualisations or ebooks and slide decks, that does not explicitly promote your life science brand but is intended to create interest, build trust and build brand awareness about your products or services.
With your new life science website in place, you are ideally placed to create new assets that promote and drive traffic. Positioning these marketing assets on your website alongside your products or services to start a conversation with the world about what you do and why.
We are here to help you design, write, create valuable assets to promote your life science business.
We can design your Content Creation Framework which makes it super easy to regularly and consistently market your life science business online.
Content marketing gets three times more leads than paid search advertising. (Source: Content Marketing Institute, 2017)
Supporting those in the field.
Your life science website is the perfect place to store resources for business development or your sales team. Working with your sales team, we can create a range of resources to help them when they are meeting new leads. Sales generally get asked similar questions at each meeting. Having branded information for them to direct prospects to or for them to download during a presentation can be a great resource.
Supporting customers and clients.
Your life science website is the perfect place to provide up-to-date resources for your customers. Including; product information, product guides, demonstrations, supporting materials, onboarding information or up-sells and cross-sells.
Life Science Blogging
Google loves regular, fresh content.
Creating regular blog articles for your Life Science business is one of the strongest methods of generating traffic and improving your search rankings. Well written and promoted life science blog articles are one of the most cost-effective ways to promote your business. Done correctly it can increase sales and establish you as the authority in your space. This type of content has to be created correctly for the best reach. This means including on-page SEO, engaging images or infographics together with copy that connects with your customers.
We can help you plan, write and promote a regular blog for your life science business.
43% of B2B marketers say blogging is their most important type of content. (Souce: Social Marketing Industry Report, 2017)
Life Science Email Marketing
Building your email list is a major marketing asset.
Strengthen relationships with regular news and email updates. Shifting customers expectations is one of the most common challenges in the science and healthcare space. Traditional sales methods are thought to be the only way to promote your business. Using regular newsletters and eshots is another cost-effective way to keep in front of your prospects. Well designed and well-branded life science newsletters is a highly efficient way to communicate.
40% of B2B marketers say email newsletters are most critical to their content marketing success.(Source: Hubspot 2019)
Life Science UX (User Experience)
Evolving your User Experience.
User Experience is all about how your customer thinks and feels when they visit your website. User Experience design should have been included during your website design stages (we include this in all of our life science website projects). User Experience design is a great foundation on which to launch your new website. Industry knowledge and data from your old website will form the basis on which your new website has been created. However, User Experience design is not a single process. You should monitor visitors, ask for feedback and make any refinements needed to constantly improve how visitors move around and experience your brand online.
Life Science Data and Analytics
Regularly checking your data.
Google Analytics and Google Search Console provide a world of numbers and data. A complex place even for experienced GA users. Set up a system to pull out only the most relevant information for your business. Google provides a data studio for you to use, or, use one of the many third-party systems to pull out specific information for your business. After launch, you may see a dip, but this should recover quickly and continue to climb. Checking in to Google Analytics on a regular basis provides you with informed information on which to make any changes. To see which pages or blog posts are performing the best and replicating those successes.
Life Science SEO (Search Engine Optimisation)
Monitor your rankings.
With all of our life science website design projects we follow our SEO first process. This means you get the maximum exposure online from the very start (avoiding retro-fitting SEO after a launch). Life Science SEO is very much the 'long game'. Most well-designed SEO strategies can take 6-12 months to see the best results. We provide monthly SEO reporting with our Life Science website projects, which means our clients know exactly where they are in Google search and where improvements can be made.
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (Source: HubSpot, 2018)
In summary, the launch of your new life science website is just the start of promoting your business online, providing an international reach available in any time-zone. Actioning any or all of the above will continue the momentum after launch.
At Arttia Creative we focus on all of the aspects mentioned here when we launch a life science website. We know how to maximise your new website to grow reach and increase sales. We love working closely with our life science clients to help them grow their brand online and increase sales, investment opportunities and build a global brand.
Do you need help now your life science website has launched?
Our aim is to set a new standard for Life Science websites, helping you to bring your vision to life.
We know busy life science marketers like you can find implementing all or some of the above challenging, that is why we provide you with expert agency support every month with our agency services.
- Get found
- Reach more customers
- Drive investment
- Build authority
- Grow faster
- Showcase your discovery
Belinda White | Creative Director