the lab
Life Science
Powering North East University Spin-outs
Some of the most transformative innovations in biotech, life sciences, and digital health are born in university labs. Across the North East, world-class research is underway in institutions like Newcastle, Northumbria, Sunderland, Durham, and Teesside Universities, pushing the boundaries of science and medicine.
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Strategic Creativity for the Future of Biotech Investment
Investment firms are critical in accelerating innovation, funding scientific progress, and scaling breakthrough technologies in the fast-evolving biotech and life sciences world.
However, while science may be complex, communicating innovation, investment, and business opportunities shouldn’t be.
Beyond the Logo: What you need to know about the Legal Side of Brand Naming
What’s in a Name? The Difference Between Brand Naming (or Product Naming), Trademarks and Brand Identity Creation in Life Sciences and Biotech
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Maximising SEO Strategies for Life Sciences – Your questions answered
We recently joined our friends at Social Elements to deliver a LinkedIn live event that maximises SEO strategies for life sciences. Key points included understanding audience intent, creating blended content, and using tools like Google Analytics and SEMrush.
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Clarity Through Design. Creating Infographics That Elevate Life Science and Biotech Research
Communicating nuanced and intricate scientific data is paramount for Life Sciences and Biotechnology communications. Infographics, when designed with precision and creativity, are invaluable visual communication tools that can transform complex information into coherent, engaging, and visually compelling narratives.
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Maximise Your Academic Reach with a Custom Designed Research Website
The Transformative Impact of Professionally Designed Websites for Universities, Researchers, Research Projects and Academics.
The dissemination of knowledge in a digital-first world offers academics and researchers unprecedented opportunities to showcase their work, collaborate with global peers, and make lasting contributions to society.
How Digital Marketing for Life Sciences Delivers Greater Impact Than In-Person Events
Conferences remain vital for networking and learning in the life sciences, healthcare, and biotech sectors. However, their financial, logistical, and environmental drawbacks are increasingly apparent. Especially as budgets and investments are ever more challenging.
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Unlocking E-Commerce Success: Essential Digital Marketing Strategies for Life Science Online Stores
In the fast-paced world of e-commerce, staying ahead of the curve is not just beneficial—it’s crucial–the digital landscape continues to evolve, bringing new challenges and opportunities for online retailers.
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On the Cusp of a Revolution: How AI is Changing Life Sciences Digital Marketing
From drug discovery to patient care, Artificial Intelligence (AI) is reshaping every aspect of the life sciences and biotech sectors. But what does it mean for marketers in these industries? Here we explore the opportunities, challenges and risks that AI poses to life sciences and biotech digital marketing.
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The transformation in life science: AI and life sciences marketing
The impact of Artificial Intelligence (AI) is already being felt across life sciences and biotech digital marketing. Personalisation, analytics and content creation are some of the first areas to see significant change, and this trend is expected to continue.
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