the lab
Life Science
STEM to STEAM: The Power of Creative Thinking in Science and Healthcare
For a long time, STEM — Science, Technology, Engineering, and Mathematics — has been the key areas of study that drive modern progress. However, we believe something vital and possibly more important has been missing from that equation.
Ensuring Regulatory-Compliant Content and Marketing
All websites must meet general regulatory standards, but life sciences,…
Lead Generation for Life Sciences. Attract, Engage, and Convert
Transform your life sciences business with a lead generation machine!
Generating high-quality leads in any business can feel like searching for a needle in a haystack, sometimes even more so in the life sciences sector.
Growing your business and attracting qualified business leads can be challenging and costly.
From Spin-outs to the Future of Life Sciences. Insight from BioFocus 2025
Early in June 2025, we had the pleasure of attending the BioFocus 2025 conference at the Catalyst building, nestled in the heart of the Helix Science Park in Newcastle upon Tyne. Hosted by Bionow, this annual event brought together life sciences professionals, innovators, and advocates from across the North of England—and what a day it was.
The Surprising Impact of Design Expertise in Life Sciences, Biotech, and Healthcare Success
In a world where almost anyone can download a design app and throw a logo together, it’s easy to underestimate the actual value of expert design. But when your business operates in the intricate, fast-moving worlds of life sciences, biotech, and healthcare, design becomes more than a “nice to have.” It’s a business-critical investment.
Powering North East University Life Sciences Spin-outs
Some of the most transformative innovations in biotech, life sciences, and digital health are born in university labs. Across the North East, world-class research is underway in institutions like Newcastle, Northumbria, Sunderland, Durham, and Teesside Universities, pushing the boundaries of science and medicine.
Strategic Creativity for the Future of Biotech Investment
Investment firms are critical in accelerating innovation, funding scientific progress, and scaling breakthrough technologies in the fast-evolving biotech and life sciences world.
However, while science may be complex, communicating innovation, investment, and business opportunities shouldn’t be.
Beyond the Logo: What you need to know about the Legal Side of Brand Naming
What’s in a Name? The Difference Between Brand Naming (or Product Naming), Trademarks and Brand Identity Creation in Life Sciences and Biotech
Maximising SEO Strategies for Life Sciences – Your questions answered
We recently joined our friends at Social Elements to deliver a LinkedIn live event that maximises SEO strategies for life sciences. Key points included understanding audience intent, creating blended content, and using tools like Google Analytics and SEMrush.
Clarity Through Design. Creating Infographics That Elevate Life Science and Biotech Research
Communicating nuanced and intricate scientific data is paramount for Life Sciences and Biotechnology communications. Infographics, when designed with precision and creativity, are invaluable visual communication tools that can transform complex information into coherent, engaging, and visually compelling narratives.