the lab
Strategy
Bionow BioFocus 2026 Conference: Key Insights and Opportunities
On Wednesday 17th June 2026, Belinda White (Creative Director) and Dr Sophia Quigley (Project and Communications Manager) attended the Bionow BioFocus 2026 conference on behalf of Arttia Creative, a specialist design agency for the Life Sciences sector. The conference, held at The Catalyst, in Newcastle upon Tyne, brought together leaders from industry and academia to connect, collaborate and share opportunities for growth.
BioFocus 2026: Why Brilliant Science Needs a Clearer Story
At BioFocus 2026, one theme stood out to me clearly: early-stage life science innovation does not grow through science alone. Across the discussions, there was a strong sense that the UK has remarkable biotech, medtech and life science capability, but that visibility, positioning and communication play a vital role in helping that innovation move from the lab into national and international opportunity.
How do you know when your Healthcare Business has outgrown its Brand
Your healthcare brand may have been exactly right when you started.
It helped you launch. It gave shape to your ideas. It helped explain your work to early clients, partners, patients or investors. It provided your healthcare businesses with a brand to get you started.
How to Re-engineer Your Website to Attract Qualified Leads in Healthcare and Life Sciences
Your website needs to look more than professional and well-designed. For biotech, medical, and healthcare ventures, your website needs to explain complex ideas clearly, build trust quickly, and guide the right visitors towards meaningful action.
Is your Brand, Website and Marketing helping Patients Choose your Clinic?
Private healthcare clinics are operating in a more competitive, more cautious and more digitally driven marketplace than ever before. Patients have more choices. They’re researching more carefully. They’re comparing providers before they enquire. And they’re looking for clear reassurance that a clinic is professional, credible and the right fit for their needs.
Why our SEO First Strategy is Critical for your Life Science Website
In today’s digital-first world, launching a website is more than just setting up an online presence—it’s about building a digital foundation that positions your brand for growth. For biotech, healthcare, and life science companies, the competitive landscape is fierce, and visibility is paramount.
How to Make Your Marketing Budget Work Harder and Get Better Results
When every marketing budget penny counts (and in biotech, life sciences, healthcare and pharma, it always does!), your budget needs to work harder and smarter.
Strategic Creativity for the Future of Biotech Investment
Investment firms are critical in accelerating innovation, funding scientific progress, and scaling breakthrough technologies in the fast-evolving biotech and life sciences world.
However, while science may be complex, communicating innovation, investment, and business opportunities shouldn’t be.
Maximising SEO Strategies for Life Sciences – Your questions answered
We recently joined our friends at Social Elements to deliver a LinkedIn live event that maximises SEO strategies for life sciences. Key points included understanding audience intent, creating blended content, and using tools like Google Analytics and SEMrush.
The Power of Messaging for Successful Life Science Ventures
Headings, subheadings, callouts, pull quotes, calls-to-action. Messaging is one of the primary strategic stages of your content-led life sciences website project, that sits with all of your communications. We hear a lot about the importance of website content. We also know that content helps to drive a business towards its goals. But we seldom hear about messaging.