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Latest from the 'lab'

Life Science Conference – Creating an Event Landing Page on your Website

What are the benefits of creating a conference information landing page on your life science website? Attending or exhibiting at a life science conference. Learn what to include and how to promote your attendance to reach the most relevant customers.
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The Science of Ageing. Helping Us Live Healthier for Longer

What is ageing? So many words and phrases come to mind. What does ageing mean to you? Perhaps you think of the word ‘longevity', or 'longevity research' which is everywhere at the moment and becoming somewhat of a buzzword and phrase. Perhaps you think of what happens with age, from the more obvious physical changes on the outside, or perhaps you think of the less obvious and more subtle changes that cannot be seen but are happening inside our cells.
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Women’s Health. Why Visibility Matters More Than Ever

Women’s health has often been overlooked, with too little research and too little curiosity or understanding. Health issues that affect women are often ignored, treated as normal, or not explained clearly. Gender bias in research, data, services, and clinical care has led to gaps in evidence and treatment, causing delays in diagnosis and care.
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Why Human-Centred Design Matters More Than Ever in Life Sciences, Biotech and Healthcare

Artificial intelligence is changing how organisations think about business development and how to grow their business. It can process vast quantities of information, identify patterns and generate material at remarkable speed. Using pattern recognition and stolen data, do you really want to rely on this for your business reputation?
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Healthcare Brand Strategy. How to Build Trust and Drive Growth

In healthcare, trust begins long before a patient books an appointment, a clinician recommends a solution, or an investor joins a conversation. It starts with your organisation’s brand identity and how your customers understand your brand.
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How a Professional Website Supports Life Science Fundraising

Your first conversation with an investor may happen before you’ve met them. Before an angel investor hears your pitch, a venture capital firm joins a meeting, or a funding panel reviews your application, they will probably look up your company online. That research will almost certainly include your website.
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