In today’s fast-moving, complex biotech and life science sectors, marketing is often treated as a bolt-on to the science. Marketing teams can be small, fractional or a solo marketer. Fighting to fit in strategy as well as delivery. Often reactive, fragmented, and too often rushed. Which is no fault of the marketing department.

For a long time, STEM — Science, Technology, Engineering, and Mathematics — has been the key areas of study that drive modern progress. However, we believe something vital and possibly more important has been missing from that equation.

When every marketing budget penny counts (and in biotech, life sciences, healthcare and pharma, it always does!), your budget needs to work harder and smarter.

In the ever-shifting landscape of SEO, search strategy, Google’s AI-driven summaries (sometimes called “zero-click search results”) have changed how people interact with biotech websites.

In biotech, healthcare and life sciences, launching a new website is often your top priority. We see it all the time: you are eager to go live, hoping the new site will be the magic bullet that transforms your visibility and accelerates your business impact.

In the ever-shifting landscape of search, Google’s AI-driven summaries, sometimes called “zero-click search results”, have changed how people interact with websites. Users can now glean insights, facts, or solutions without having to click through to the source. So does that mean website clicks and SEO are dead? Absolutely not.