the lab
Web Design
Maximise Your Academic Reach with a Custom Designed Research Website
The Transformative Impact of Professionally Designed Websites for Universities, Researchers, Research Projects and Academics.
The dissemination of knowledge in a digital-first world offers academics and researchers unprecedented opportunities to showcase their work, collaborate with global peers, and make lasting contributions to society.
How Digital Marketing for Life Sciences Delivers Greater Impact Than In-Person Events
Conferences remain vital for networking and learning in the life sciences, healthcare, and biotech sectors. However, their financial, logistical, and environmental drawbacks are increasingly apparent. Especially as budgets and investments are ever more challenging.
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The Unseen Power of Branding and Websites for Scientific Innovation
In the world of scientific innovation, where every breakthrough is driven by rigorous research, data, and discovery, it may seem that terms like “branding” and “website” belong to another universe altogether. After all, your focus is on advancing knowledge, developing cutting-edge technologies, and solving real-world problems.
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Understanding Demand Creation vs. Traffic Acquisition in Life Sciences Digital Marketing
In the ever-changing world of digital marketing, especially within the life sciences sector, two strategies stand out for their critical roles in driving business growth: demand creation and traffic acquisition.
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Crafting the Best Biotech Website: Key Essentials for Success
In the fast-evolving biotech industry, having a cutting-edge website is essential for staying competitive and relevant.
A well-crafted website is the cornerstone of your company’s digital presence, offering a pivotal platform for communicating with potential clients, partners, and investors.
Biotech Branding: Seamlessly Weaving Your Biotech Vision into Your Website
When increasing biotech brand awareness, websites are one of the few must-have elements for any high-growth biotech or Life Science venture. A versatile and effective tool for our digital age, they can be at the same time an advertisement, information centre, communications channel and contact hub.
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The Three Key Ingredients to Commissioning a Successful Science Animation
Have you ever gotten halfway through explaining something to someone and found yourself reaching for a pen and paper to sketch it out?
Our instinct to visualise our ideas when sharing them with others is a powerful one; it enables us to communicate them with greater clarity than words alone.
The Importance of Expertise, Authority and Trust in Biotech Websites
Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn’t cover everything you need to include when showcasing your expertise, building authority and gaining trust.
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How to Write a Brief for a Healthcare Branding and Website Design Agency
The purpose of a brief is to set expectations, specify objectives, identify the target audience, communicate the brand requirements, set timeframes and responsibilities.
A brief should be the starting point for a two-way conversation, a guide to your business and a description of the problems or opportunities you face. Great briefs inspire creativity and build that all-important relationship between you and the brand, website or marketing consultancy.
It shouldn’t define the scope.
You Need Life Sciences Website Experts with a Flair for Detective Work
You need a team of life sciences experts with a flair for detective work. There are challenges when developing and designing a website for the life sciences sector.
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