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Why Human-Centred Design Matters More Than Ever in Life Sciences, Biotech and Healthcare
Artificial intelligence is changing how organisations think about business development and how to grow their business. It can process vast quantities of information, identify patterns and generate material at remarkable speed. Using pattern recognition and stolen data, do you really want to rely on this for your business reputation?
Healthcare Brand Strategy. How to Build Trust and Drive Growth
In healthcare, trust begins long before a patient books an appointment, a clinician recommends a solution, or an investor joins a conversation.
It starts with your organisation’s brand identity and how your customers understand your brand.
How a Professional Website Supports Life Science Fundraising
Your first conversation with an investor may happen before you’ve met them.
Before an angel investor hears your pitch, a venture capital firm joins a meeting, or a funding panel reviews your application, they will probably look up your company online.
That research will almost certainly include your website.
Make Every Minute Count. 5 Top Tips for Pitch Decks for Life Science Fundraising
You may have spent years researching, developing, and building expertise in your life science, biotech, medical, or technology venture.
An investor pitch may be 30 minutes or more, but if you don’t grab their attention in under 3 minutes, you have already lost them.
Scale With Confidence. Monthly Digital Marketing for Life Sciences, Biotech and Healthcare
Growth in life sciences, biotech and healthcare is rarely straightforward. Your work may be technically advanced, commercially valuable and clinically relevant, but that doesn’t automatically mean your market understands it, trusts it or feels ready to take action.
5 Reasons Human Creativity Beats AI Sameness in Life Science Marketing
Artificial intelligence is changing how organisations communicate and how they create project briefs. From automated content tools to image generators, AI has made parts of marketing faster and more accessible.
For busy marketing teams and business development leaders, a blank page can seem daunting, and AI can sound appealing.
But when your work is complex, regulated, highly specialised and deeply human, and competition is fierce, speed and LLMs are not enough.
The Importance of Experience, Expertise, Authority and Trust in Biotech Websites
In biotech, trust is never a secondary consideration. It’s the foundation of every meaningful business relationship, with investors, collaborators, research partners, clinicians, procurement teams and future employees. Your website is often the first place those audiences go to understand who you are, what you do, and whether they can believe in the science behind your innovation.
Bionow BioFocus 2026 Conference: Key Insights and Opportunities
On Wednesday 17th June 2026, Belinda White (Creative Director) and Dr Sophia Quigley (Project and Communications Manager) attended the Bionow BioFocus 2026 conference on behalf of Arttia Creative, a specialist design agency for the Life Sciences sector. The conference, held at The Catalyst, in Newcastle upon Tyne, brought together leaders from industry and academia to connect, collaborate and share opportunities for growth.
CALL: +44 (0)191 500 7118 | EMAIL: design@arttia.co.uk