the lab
Digital Marketing
Smart Biotech Website Strategies to Beat Google’s AI and Attract Visitors
In the ever-shifting landscape of search, Google’s AI-driven summaries, sometimes called “zero-click search results”, have changed how people interact with websites. Users can now glean insights, facts, or solutions without having to click through to the source.
So does that mean website clicks and SEO are dead? Absolutely not.
Why your Life Science Brand Is an Essential Business Asset
In a fast-paced digital world where scientists, investors, and biotech marketers are inundated with information and choices, a strong brand is not just a “nice-to-have”—it’s a powerful business asset. For life science, biotech, healthcare, and scientific organisations, your brand is a critical differentiator.
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How a Website Project Created Company Clarity.
A Story of Discovery and Digital Success In the complex…
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Lead Generation for Life Sciences. Attract, Engage, and Convert
Transform your life sciences business with a lead generation machine!
Generating high-quality leads in any business can feel like searching for a needle in a haystack, sometimes even more so in the life sciences sector.
Growing your business and attracting qualified business leads can be challenging and costly.
Powering North East University Life Sciences Spin-outs
Some of the most transformative innovations in biotech, life sciences, and digital health are born in university labs. Across the North East, world-class research is underway in institutions like Newcastle, Northumbria, Sunderland, Durham, and Teesside Universities, pushing the boundaries of science and medicine.
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Strategic Creativity for the Future of Biotech Investment
Investment firms are critical in accelerating innovation, funding scientific progress, and scaling breakthrough technologies in the fast-evolving biotech and life sciences world.
However, while science may be complex, communicating innovation, investment, and business opportunities shouldn’t be.
Power Your Biotech Marketing-Arttia Creative Extends Your In-House Capabilities
Are You a Biotech Company Looking to Hire a Digital Marketer?
Or looking to further support your current biotech marketing team?
Here, we outline why you need us instead.
The Business Case for a Professional Brand, Website and Digital Marketing for Early-Stage Biotech
Launching a new product or service as an early-stage biotech spin-out or pre-seed biotech company is an exciting yet challenging journey. Your team has groundbreaking science, and your technology has the potential to transform lives—but to secure investment, attract partnerships, and build credibility, you need more than just great data. You need a strong business brand, a compelling digital presence, and an effective marketing strategy.
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Maximising SEO Strategies for Life Sciences – Your questions answered
We recently joined our friends at Social Elements to deliver a LinkedIn live event that maximises SEO strategies for life sciences. Key points included understanding audience intent, creating blended content, and using tools like Google Analytics and SEMrush.
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How Digital Marketing for Life Sciences Delivers Greater Impact Than In-Person Events
Conferences remain vital for networking and learning in the life sciences, healthcare, and biotech sectors. However, their financial, logistical, and environmental drawbacks are increasingly apparent. Especially as budgets and investments are ever more challenging.
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