the lab
healthcare
How to Make Your Healthcare Website More Patient-Friendly and Accessible
In an increasingly digital world, your healthcare website is often the first interaction that patients have with your business.
Whether you’re a private clinic, practitioner, healthcare professional, consultant or healthcare start-up, creating a patient-friendly and accessible website isn’t just a nice-to-have—it’s a vital part of building trust and driving business growth.
Maximise Your Academic Reach with a Custom Designed Research Website
The Transformative Impact of Professionally Designed Websites for Universities, Researchers, Research Projects and Academics.
The dissemination of knowledge in a digital-first world offers academics and researchers unprecedented opportunities to showcase their work, collaborate with global peers, and make lasting contributions to society.
Designing for Healthcare: How Visual Identity Shapes Patient Trust
In all industries, a strong brand is essential. It shapes how you are perceived and promises your customers or clients what they can expect from your company, products, or services.
How to Write a Brief for a Healthcare Branding and Website Design Agency
The purpose of a brief is to set expectations, specify objectives, identify the target audience, communicate the brand requirements, set timeframes and responsibilities.
A brief should be the starting point for a two-way conversation, a guide to your business and a description of the problems or opportunities you face. Great briefs inspire creativity and build that all-important relationship between you and the brand, website or marketing consultancy.
It shouldn’t define the scope.
The Importance of Branding for Early-Stage Healthcare Companies
Innovation Forum Interview. Building brand recognition is a long-term endeavour.
If you’re a startup founder looking to attract partners, especially large companies and firms, the way your brand speaks to them will drive their first impression of your company.
Back to the (bio)future 2
[Guest Article] It’s time again for a look at what the year ahead may bring for the Health and Life Sciences industry.
Medical Website Legal Requirements
Life science, biotech, healthcare and the pharmaceutical sector are heavily regulated. You navigate complex laws, regulations and guidelines at every stage of a product life cycle.
How a Seamless User Journey Helps Create a Powerful User Experience
Creating a User Journey is an essential part of a successful website’s design. Fundamentally, a User Journey is created to help understand and address user needs and pain points. Your User Journey helps you understand your website visitor behaviour, uncover gaps in their experience (UX), and then take action to optimise that experience.
How High are Patient Expectations for Healthcare Websites?
Patients are very proactive with their healthcare-related research. Patients are ever more informed as they explore online. Your existing patients also want to engage with you online. Your healthcare website is essential in this situation. However, the online space can be complicated for health care. Many organisations struggle with conflicting priorities, and regulations and progress can seem daunting. That’s why a specialist healthcare website partner can make a massive difference.
How Healthcare Companies can Leverage Content Marketing to Drive Sales
We know that everybody, including your customers and investors, is online, reading, researching, looking to connect with the right people in healthcare. Healthcare marketing, therefore, must focus on online lead generation to convert to sales, investment or partnership.