When launching a new product in the life sciences sector, we understand how important it is to see a return on your investment as soon as possible. And to ensure that the years of research, exacting regulatory compliance and product development – plus your heavy investment spend – result in rapid sales that lead to a growing and sustained profit.
This stage of product development, particularly in the biotech, healthcare and medical sectors can be so intense and so demanding that it can be easy to forget to plan and prepare how to communicate and promote your product’s launch when it’s ready for market.
How your life sciences website can work for you
Your company’s life science website can play a crucial function in the marketing of any new product. It’s the ideal tool to reach the most extensive and yet most targeted and accurate version of your global audience. Yet for many life sciences businesses, their website is merely a brochure for what their company offers.
It doesn’t have to be like that.
Today’s life science websites, when produced and designed with a specific focus, have the capacity and capability to drive sales, maximise enquiries and launch products all over the world in a way that’s both agile and timely.
The websites we create for Life Sciences are easy to update in-house and can be designed and structured to streamline the launch and sales process of all your new product lines, as they’re ready to market.
How to optimise your website for product launches
When it comes to the efficiency of your website in marketing a new life science product launch, a number of challenges typically stand in your way – all of which can slow or even prevent the success of your new product launch.
At Arttia Creative we understand the challenges, and so here we explore each of those challenges and suggest ways in which you can overcome them to drive maximum enquiries and sales for your new life sciences product launch.
#1. How can we launch our new product when no one knows who or where we are?
Initial anonymity is a problem that every business faces, whether they’re online or offline. We understand how busy the digital space is, so we’ll work with you to develop and design a website, search engine optimisation strategy and content marketing plan to tell the world what you do – and why. And we’ll also train you to update your life sciences website in-house with ease.
We’ll devise and implement relevant, engaging ideas and provide continued support to promote your business to the world. We’ll research the audience you want to reach, and connect with them on the platforms they use.
So, whether your audience uses podcasts, videos or website downloads to gather the information they need before they make a purchase, we’ll help educate them and tell them who you are, why they should care and why they should buy your new product.
And if you’re too busy in-house, you can outsource the management and execution of your product launches to us with our priority agency support packages and trusted technical team. Drop us an email to discuss.
#2. Where are our prospective customers and how can get our new product in front of them?
We can help you to clarify the persona of your customers and where they could be reached. Using Google Analytics goal tracking, we’ll conduct precise audience research that will result in actionable insights. And when we’ve identified the countries, your potential buyers are in – and the events they attend, we’ll help you develop targeted event exhibition graphics and engaging literature for you to distribute.
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"An exceptional resource on how to represent your life science business online. It stands out as a practical guide on how to use your website as part of a marketing mix specifically to engage with life science customers."
Life Science Business Consultant
#3. We’ve created a new product – how can we connect with the people we know need it?
We’ll work to understand your audience’s needs and wants and create relevant and targeted launch campaigns integrated into your website hub. Our campaigns include all aspects of onsite and email marketing, from elegant and informative infographics and brochures to professional product photography.
We’ll put your product launches at the core of your website’s functionality so that it works hard to promote your products worldwide around the clock. We’ll also develop dedicated site areas for product trials, powerful testimonials, clear infographics, persuasive statistics, informative videos and help you to promote engaging podcasts.
#4. How can we describe what we’ve developed in a way that makes people want to buy it?
We understand the power of words and will employ technical copywriters to craft enhanced compelling product descriptions that clearly target your audience’s requirements.
We’ll also develop clear, technically detailed guidelines and descriptions to support the initial need your audience has for what you have developed. In addition, our infographic guidelines will distil the benefits and features of what you offer.
And when we create your product launch landing pages and trial sign-ups, we’ll use the conventions of conversion copywriting to increase engagement and your sign up figures.
#5. How can we get testimonials and feedback from people, when they work under such strict endorsement policies?
With over 20 years experience in the website marketing space, we’ll share with you the creative ways in which we encourage your audience to connect with you, help them to understand what you do and encourage them to share their comments and feedback. In a way that is transparent and conscientious and can be used to build awareness of your product.
In the fast-moving Life Sciences sector, we know that the opinions of thought-leaders count. We’ll work with you to identify key opinion leaders – and create new concepts, incentives and ideas that mean they’re more likely to engage with you and offer to trial and feedback on your product.
Whether you need help to redevelop and redesign your life sciences website, want help with on or offline product launch campaigns or need to add an online product trial sign up to your site, we can help you.
We can work with you to enhance an existing website, develop a brand new site or craft email marketing campaigns, graphics, infographics and sign-up incentives.
Contact us today to find out how we can put your Life Science company’s website at the heart of your next product launch, maximising both enquiries and sales – 24/7/365.
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