the lab
life science marketing
5 Reasons Human Creativity Beats AI Sameness in Life Science Marketing
Artificial intelligence is changing how organisations communicate and how they create project briefs. From automated content tools to image generators, AI has made parts of marketing faster and more accessible.
For busy marketing teams and business development leaders, a blank page can seem daunting, and AI can sound appealing.
But when your work is complex, regulated, highly specialised and deeply human, and competition is fierce, speed and LLMs are not enough.
The Importance of Experience, Expertise, Authority and Trust in Biotech Websites
In biotech, trust is never a secondary consideration. It’s the foundation of every meaningful business relationship, with investors, collaborators, research partners, clinicians, procurement teams and future employees. Your website is often the first place those audiences go to understand who you are, what you do, and whether they can believe in the science behind your innovation.
Bionow BioFocus 2026 Conference: Key Insights and Opportunities
On Wednesday 17th June 2026, Belinda White (Creative Director) and Dr Sophia Quigley (Project and Communications Manager) attended the Bionow BioFocus 2026 conference on behalf of Arttia Creative, a specialist design agency for the Life Sciences sector. The conference, held at The Catalyst, in Newcastle upon Tyne, brought together leaders from industry and academia to connect, collaborate and share opportunities for growth.
BioFocus 2026: Why Brilliant Science Needs a Clearer Story
At BioFocus 2026, one theme stood out to me clearly: early-stage life science innovation does not grow through science alone. Across the discussions, there was a strong sense that the UK has remarkable biotech, medtech and life science capability, but that visibility, positioning and communication play a vital role in helping that innovation move from the lab into national and international opportunity.
Three Things High-growth Biotechs Often Miss When They’re Ready to Expand
Your biotech company has a solid business behind it. Growth can feel both exciting and daunting. You want and need to get this phase of your business right.
You’re no longer at the stage of proving that your science has potential. You’ve already built credibility. You may have investment, partnerships, promising data, a growing team, and conversations opening up across new markets.
How Life Science Marketers Can Create Branded Content That Builds Trust
In life sciences, every piece of content carries weight. A website page, a thought leadership article, a conference brochure, a case study, or a LinkedIn post does more than fill a channel. It shapes how investors, partners, clinicians, researchers, and prospective clients understand your business.
How to Re-engineer Your Website to Attract Qualified Leads in Healthcare and Life Sciences
Your website needs to look more than professional and well-designed. For biotech, medical, and healthcare ventures, your website needs to explain complex ideas clearly, build trust quickly, and guide the right visitors towards meaningful action.
How Disconnected Website, SEO, PPC and Social Activity Hurts CRO Lead Generation
For CROs (Contract Research Organisations), disconnected marketing activity can quietly undermine growth long before the problem becomes obvious.
Your SEO agency may be focused on rankings, your PPC team on clicks, your website partner on design, and your content team on publishing articles, but if those efforts are not connected, the result is often a disjointed experience.
When Should Life Science Marketers Optimise, Not Overhaul, Their Website
For many life science, biotech and healthcare teams, the first instinct is to think an underperforming website needs a complete rebuild. Sometimes that is true.
But sometimes, a faster or more commercial decision can be not to replace everything. It is to improve what already exists.
How Siloed Website, SEO, PPC and Social Activity Slows CDMO Revenue Growth
If your CDMO company is investing time and budgets on your website, SEO, PPC, content marketing and social media — but each channel is being managed in isolation — you could be missing opportunities, new business and creating friction at every stage of the buyer journey without realising it.