the lab
life science marketing
Blogging for Life Science: The Why and The How
While blogs are traditionally considered a platform for writers and thought leaders (and an important marketing tool), they can play a much more important role. Providing a helpful resource designed to inform and guide visitors to whichever solution best fits their needs.
How to use X (Twitter) for Life Science Brand Building and Outreach
Twitter is still the world’s #1 go-to platform for breaking news, live events, online networking, customer service, conversations, accessing hard to reach people, building relationships, and so much more. Gone are the days when marketers can bulk-automate link-filled spammy tweets. Twitter has evolved and so have its users. Arttia Creative Helps Life Sciences Talk to More People.
What Delivers Greater ROI than a Life Science Conference?
In early 2020, marketing departments were finalising the details of their plan for a busy year ahead, including their conferences and workshops.
And then the COVID-19 pandemic hit. Life science businesses began to re-evaluate what 2020 would look like as in-person events were cancelled, and their marketing teams looked for new ways to reach their customers.
How to Tell a Compelling and Engaging Story on Your Life Sciences Website
Narrative storytelling engages visitors, encouraging them to stay on your website. Stories help people emotionally connect with your company, product, and brand. Good stories are informative while easy to follow, honest and show personality.
Find out Why Life Science Brand Identity and Storytelling are Important
The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and quality, closely tied to your company’s values and culture.
Powerful Social Media Marketing for Life Sciences
[GUEST ARTICLE] Like it or not social media has become an integral part of the lives of patients, caregivers, health care professionals and payers. Social media marketing can benefit companies working within this space because it can help them to gain greater more consistent, online visibility which can ultimately lead to funding opportunities, growth and development.
The Value of Professional Website Copywriting
Well-written and persuasive words are essential to every business. Especially biotech marketers. You’re probably from a science background, which means writing in a marketing or storytelling style may not come easily. Whether you are writing content for brochures, blogs, product descriptions, social media posts, or your website, the right words will help you tell your story, market your product or service and gain the stand out needed online.
So, who’s going to write the words?
Is Your Website Attracting the Best Life Science Talent?
Attract Candidates, Recruit the best. When it comes to attracting the best talent for your business or organisation, we understand that the life science and biotech sector is a competitive and fast-moving space. Job specifications can change at speed, according to scientific or medicinal developments and discoveries, and as a result, top talent to fulfil emerging roles is always in high demand.
Winning Tactics for a Perfect Life Science LinkedIn Company Page
Linkedin for Life Sciences. Part 2. Social media presents an opportunity to marketers like you within pharmaceuticals, biotechnology or life sciences to reach and inform a range of stakeholders and your target audiences.
The risk, though, of adverse event reports and off-label usage discussions prevents many from even starting and we have all read about companies who ‘got it wrong’.
What can Your Life Science Organisation do to Support your Customers Remotely?
Our expertise is giving your life science business what it needs to connect with your audiences 24 hours a day, 365 days a year. Global events mean this could be more important than ever. What can you do at this point to keep your business active and engaged with audiences?