The Lab:
Life Science
Powerful Social Media Marketing for Life Sciences
[GUEST ARTICLE] Like it or not social media has become an integral part of the lives of patients, caregivers, health care professionals and payers. Social media marketing can benefit companies working within this space because it can help them to gain greater more consistent, online visibility which can ultimately lead to funding opportunities, growth and development.
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Proven Benefits of a Discovery Workshop for your Life Science Project
[NEW PROJECTS – DIGITAL ROAD-MAP SESSION] At Arttia Creative our unique website project Discovery/Strategy Road-Map Workshop is a vital step that covers a great deal in a short amount of time.
It turns the multi-layered thoughts and insights that you, and others, hold in your head into a meaningful set of criteria to deliver exactly what you want to say about your business and how best to reflect that on-line.
Powerful Website Copywriting – What We Need from You
At Arttia Creative our hand-picked team of professional website content and copywriters are skilled in creating engaging content, but they don’t know your life science business like you do. Yes, they are proficient in doing research, and they may have experience in your industry, but to do a great job, they need you to share information, personal insights and knowledge.
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3 Major Pitfalls to Avoid When Using Press Releases to Send Traffic to Your Life Science website
In the past, a press release in the right place could make you stand-out, get reasonable enquiries and built a sales campaign with results. Press releases or press advertising usage was due to reliance on scientific audiences reading printed materials to get to know you.
Let’s face it, traditional PR is dead. So what should you do instead?
SEO For Life Science Marketers. What You Need To Know.
Why invest in SEO marketing for your life science business or organisation?
In a world where everything is online, SEO is a must. SEO influences many aspects of your life science commercial business – from increasing traffic to your website and visibility to building your life science or biotech brand.
Is Your Website Attracting the Best Life Science Talent?
Attract Candidates, Recruit the best. When it comes to attracting the best talent for your business or organisation, we understand that the life science and biotech sector is a competitive and fast-moving space. Job specifications can change at speed, according to scientific or medicinal developments and discoveries, and as a result, top talent to fulfil emerging roles is always in high demand.
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Winning Tactics for a Perfect Life Science LinkedIn Company Page
Linkedin for Life Sciences. Part 2. Social media presents an opportunity to marketers like you within pharmaceuticals, biotechnology or life sciences to reach and inform a range of stakeholders and your target audiences.
The risk, though, of adverse event reports and off-label usage discussions prevents many from even starting and we have all read about companies who ‘got it wrong’.
How to Plan a Photoshoot for your Life Science Website
Photography for your life science website is a critical element of the design impact of your online presence. Unique photography produced specifically for your website project will ensure your website is unlike anyone else’s.
But how do you get photo’s you need?
Top 5 Tips to Develop your LinkedIn Personal Profiles for Life Sciences
Linkedin for Life Sciences. Part 1. Traditionally, the life sciences sector has been slow on the take up of digital marketing platforms – despite being one of the most innovative and technical disciplines. Linkedin is particularly relevant for life sciences and healthcare, with the focus here being more ‘business-centred’ it’s a powerful place to share your story, make connections and find the best talent.
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Why Strategic Consultancy and Website Design for Life Sciences needn’t be Two Separate Projects
Perhaps you need to develop a strategy to move your biotech business forward and don’t know where to start? How often have you seen well-formulated strategies fall by the wayside?
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