the lab
Life Science
Life Science Conference – Creating an Event Landing Page on your Website
What are the benefits of creating a conference information landing page on your life science website?
Attending or exhibiting at a life science conference. Learn what to include and how to promote your attendance to reach the most relevant customers.
The Science of Ageing. Helping Us Live Healthier for Longer
What is ageing?
So many words and phrases come to mind. What does ageing mean to you?
Perhaps you think of the word ‘longevity’, or ‘longevity research’ which is everywhere at the moment and becoming somewhat of a buzzword and phrase.
Perhaps you think of what happens with age, from the more obvious physical changes on the outside, or perhaps you think of the less obvious and more subtle changes that cannot be seen but are happening inside our cells.
Why Human-Centred Design Matters More Than Ever in Life Sciences, Biotech and Healthcare
Artificial intelligence is changing how organisations think about business development and how to grow their business. It can process vast quantities of information, identify patterns and generate material at remarkable speed. Using pattern recognition and stolen data, do you really want to rely on this for your business reputation?
How a Professional Website Supports Life Science Fundraising
Your first conversation with an investor may happen before you’ve met them.
Before an angel investor hears your pitch, a venture capital firm joins a meeting, or a funding panel reviews your application, they will probably look up your company online.
That research will almost certainly include your website.
Scale With Confidence. Monthly Digital Marketing for Life Sciences, Biotech and Healthcare
Growth in life sciences, biotech and healthcare is rarely straightforward. Your work may be technically advanced, commercially valuable and clinically relevant, but that doesn’t automatically mean your market understands it, trusts it or feels ready to take action.
5 Reasons Human Creativity Beats AI Sameness in Life Science Marketing
Artificial intelligence is changing how organisations communicate and how they create project briefs. From automated content tools to image generators, AI has made parts of marketing faster and more accessible.
For busy marketing teams and business development leaders, a blank page can seem daunting, and AI can sound appealing.
But when your work is complex, regulated, highly specialised and deeply human, and competition is fierce, speed and LLMs are not enough.
The Importance of Experience, Expertise, Authority and Trust in Biotech Websites
In biotech, trust is never a secondary consideration. It’s the foundation of every meaningful business relationship, with investors, collaborators, research partners, clinicians, procurement teams and future employees. Your website is often the first place those audiences go to understand who you are, what you do, and whether they can believe in the science behind your innovation.
Bionow BioFocus 2026 Conference: Key Insights and Opportunities
On Wednesday 17th June 2026, Belinda White (Creative Director) and Dr Sophia Quigley (Project and Communications Manager) attended the Bionow BioFocus 2026 conference on behalf of Arttia Creative, a specialist design agency for the Life Sciences sector. The conference, held at The Catalyst, in Newcastle upon Tyne, brought together leaders from industry and academia to connect, collaborate and share opportunities for growth.
Is your Life Sciences Investor Deck Costing you Investor Interest?
Is your investor pitch deck making investors work too hard?
For many life sciences and healthcare ventures, the science is the centre of everything. It’s the reason your innovation and company exist. It’s the source of the intellectual property, the promise, the progress and the potential.
BioFocus 2026: Why Brilliant Science Needs a Clearer Story
At BioFocus 2026, one theme stood out to me clearly: early-stage life science innovation does not grow through science alone. Across the discussions, there was a strong sense that the UK has remarkable biotech, medtech and life science capability, but that visibility, positioning and communication play a vital role in helping that innovation move from the lab into national and international opportunity.