the lab
Search Engine Optimisation
How life science, biotech and healthcare marketers boost SEO without creating new content
If you’re looking to boost SEO for your life sciences, biotech or healthcare website, your first thought might be to create new content. While this is the right thing to do in certain circumstances, optimising your existing content may actually have a more positive impact. Let’s examine the benefits of reworking existing content versus creating something new.
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SEO is Changing: Essential Insights for Life Sciences, Biotech, and Healthcare Growth
Although search is always evolving, 2024 has already brought unprecedented changes, and there’s more to come. Here, we examine how SEO changes are impacting life sciences, biotech, and healthcare digital marketing and look at ways marketers can prepare for this new era.
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On the Cusp of a Revolution: How AI is Changing Life Sciences Digital Marketing
From drug discovery to patient care, Artificial Intelligence (AI) is reshaping every aspect of the life sciences and biotech sectors. But what does it mean for marketers in these industries? Here we explore the opportunities, challenges and risks that AI poses to life sciences and biotech digital marketing.
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The transformation in life science: AI and life sciences marketing
The impact of Artificial Intelligence (AI) is already being felt across life sciences and biotech digital marketing. Personalisation, analytics and content creation are some of the first areas to see significant change, and this trend is expected to continue.
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Understanding Demand Creation vs. Traffic Acquisition in Life Sciences Digital Marketing
In the ever-changing world of digital marketing, especially within the life sciences sector, two strategies stand out for their critical roles in driving business growth: demand creation and traffic acquisition.
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Unlocking Digital Success: How SEO and Digital Marketing Propel Life Sciences and Healthcare E-Commerce to New Heights
In the dynamic and highly competitive fields of life sciences, biotechnology, pharmaceuticals, and healthcare, establishing a solid online presence is vital for success. The digital landscape offers unparalleled growth opportunities, reach, and customer engagement.
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What are website sales landing pages, and when should life science businesses use them?
In this era of data-driven marketing, you must leverage every aspect of your digital marketing strategy to maximise your return on investment (ROI). This includes crafting a high-converting sales landing page to turn potential customers who click through from a marketing campaign into sales.
But what are sales landing pages, how do they differ from your website product pages, and when should your life science business use them?
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Precision-Crafted SEO for Life Sciences: Navigating the Challenges of Your Industry
Search engine optimisation is essential in digital marketing for life sciences businesses and one of the most powerful ways to help your website’s visibility in a crowded and noisy online marketplace. But SEO is more than one size fits all or a quick fix. Developing an ongoing SEO strategy with focused tactics takes a specialist with knowledge and expertise in the life science sector.
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Why Your Biotech Website May Need New Content for the US Market
Are you the founder or key decisionmaker of an EU or UK biotech company seeking to penetrate the US market?
You could face unique website design and content creation challenges when reaching out to US markets.
The Importance of Expertise, Authority and Trust in Biotech Websites
Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn’t cover everything you need to include when showcasing your expertise, building authority and gaining trust.
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