the lab
Search Engine Optimisation
How to Create a Website That Converts Like Crazy With Powerful UX
Having spent over nearly two decades designing and developing websites for many sectors and organisations I have evolved an understanding of the importance of a well thought through User Experience (UX) and User Journey. I’ve experienced first-hand how successful a website redesign can be that fully focuses on clarity of design and an experience, one that makes every visitor feel like your website was designed just for them.
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It’s Time to Get Google to EAT Your Website For Powerful Results
Your business website is your 24/7/365 shop window to the world. The first encounter a potential new customer is going to have with your Biotech or Life Science brand. That is why every aspect of their experience on your website needs to communicate your Expertise, Authority and build Trust.
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4 Powerful SEO Tips to Fast-track Your Biotech Business To The Top
As a Biotech or Life Science business, you may have actioned an element of Search Engine Optimisation (SEO) on your website’s pages, and you could be finding it difficult to correlate results and see the revenue driving potential.
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Search Engine Optimisation – Get The Basics Right First – Your Quick Start Guide to Effective Website SEO
[Video and Slide Deck] In May 2017 I had the opportunity to present a seminar at the Sheffield Business Show. The topic of my presentation was – Search Engine Optimisation – Get the basics right first – Your quick start guide to effective website SEO. My aim was to provide maximum value and non-technical Search Engine Optimisation insight to empower businesses to get started with their Search Engine Optimisation or to be informed buyers of Search Engine Optimisation services. If you were unable to attend the Sheffield Business Show, you can view my slide deck, watch the video and read my presentation transcript.
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SEO and Content Marketing, Your Top 10 Questions Answered
Here are the top 10, most asked Search Engine Optimisation questions, during Content Marketing Conquered and their answers. You don’t need to know every nuance of SEO, the basics and fundamentals will help you to make a start.
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Why You Need Effective Website SEO From Day One
Does your website feel a bit like a needle in a haystack? It’s in there somewhere, but really hard to find! This is why you need effective website SEO (Search Engine Optimisation) from day one. At the very start of your website creation. Before you start to rebuild your website.
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Your Quick Start Guide To Effective Website SEO
71% of B2B searchers start their research with a generic search. (Source: Google). Website SEO. If you’re not familiar with Search Engine Optimisation (SEO) and search marketing then my quick start guide is aimed at giving you the fundamentals of SEO for your website. Including the current SEO techniques (at time of writing) and my insight, having optimised many websites, in many sectors over the past few years.
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How to Create a Blog That People and Google Will Love in 4 Clear Steps
Companies that blog have 97% more inbound links. You need to drive traffic to your business website and showcase your expertise. One of the most powerful ways to do this is to regularly create new content via your blog. Your blog is a key element in your Content Marketing strategy. You need to make sure that both your audience and Google can find your blog posts.
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3 Simple Ways to Build a Powerful Keyword Strategy
You want to climb to the top, the top of the search rankings. Why, because you know being high on search means potentially more clicks and more eyes on your products and services. Providing you with more chances to promote and drive business via your website.
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Just Launched Your New Website? Here’s What You Need To Do Now
This is just the beginning. Your new website is the perfect foundation on which to build your digital marketing strategy. You need it to be your hardest working employee, available to your customers every day and every hour, informing them, helping them and adding value.
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