How to develop a world-leading life sciences website
The life sciences sector is ever-changing and ever-evolving.
With so many innovations, discoveries and news stories making the headlines each week, it's increasingly important to give your company's Life Science website an agile and competitive edge in the digital space.
One that will both drive business and build your brand.
The complex made simple
As consultants specialising in the design and development of life sciences websites, we understand that one of the key challenges you face is the presentation of complex products and services in a way that is both simple and elegant – and ultimately accessible for your audience.
Ease of use for expanded and regular use
We also understand that to do this well, you need a website that's easy to update – and that ease-of-use can vastly increase the likelihood of you and your marketing team successfully using your site to drive new customers to your business and grow your bottom line.
The time-constraints inherent in running a business are common across all sectors, not just life sciences. There are never enough hours in the day. And it's a constant struggle to balance working within your business with working on it. When it comes to finding the time to consider, write, edit and publish the type of content that will drive more traffic – and prospective customers – to your site, it can be easy to let items fall to the bottom of your 'to-update-and-upload' list.
The fact is, though, that without the regular addition of engaging, informative and helpful content, you risk your website falling down Google's ranking for life science companies. Fail to tell prospects about recent client testimonials, and positive customer feedback, and you can risk the phone falling silent.
Expert digital marketing for increased results
At Arttia Creative, our experience and knowledge of website design and development in the life sciences sector will help you break through the noise online and present your business in a way that attracts and engages both existing and new customers.
We’ll help you capture your visitor's details with unique, targeted and relevant downloads, create marketing funnels to track clicks and customer interactions – and measure your results and return on investment with A/B testing of content and conversions.
We’ll also provide ongoing priority, in-depth monthly website, digital strategy and SEO support for your markets. And help you uncover powerful analytics, metrics and reporting and highlight the areas of your website that work, and develop those parts where you could gain additional results.
"Belinda at Arttia Creative is a rare talent. Someone who can understand, appreciate and ‘get’ the specialist nature of my business and the markets we serve. A pleasure to work with."
P Lavery/Totallab Ltd.
Considered, curated, crafted
When developing your website, we consider it a business critical objective to take the time required to understand your business. This deep understanding means that we not only understand the science, but we get to know your company's philosophy and corporate culture too.
Then we turn to your target customer base. What are their motivations to buy from you? And what might be their objectives – and objections? With careful analysis and research, we come to understand multiple audiences, so that we can communicate and engage with them at an appropriate level.
We'll distil your offering with concise and benefit-driven copywriting, speaking your customer's language and inviting engagement with compelling calls to action. Then we'll consider your customer's user journey and user experience and work with you to identify and craft content clusters to answer customer questions, overcome any objections – and position you as a thought leader and expert in your field.
"An exceptional resource on how to represent your Life Science or Biotech business online. Read this and you'll find a practical approach to engage with highly-discerning customers across the life sciences market segments through your website."
Life Science Business Consultant
FREE 40-Page Guide. How To Take Your Biotech or Life Science Website To The Next Level.
It makes business sense to create a smarter website, providing you with the competitive edge your business needs. Does this sound interesting?
Fortunately, Life Science and highly technical niche businesses like yours can build a competitive edge by combining growth goals with a thoughtfully planned and optimised website. Your primary marketing platform. Together with the latest strategic content marketing strategies which will enable you to connect with your audience in an intelligent and relationship-building way. Download your FREE 40-page eGuide now.
Optimised websites, optimal results
An optimised and responsive website is a powerful tool to promote new product launches and advertise your current and upcoming promotions. With the correct structure, you can also develop and add new sections to your site, publish a blog and video posts, and add a wide range of additional useful content in response to your audience's needs with ease.
Qualified leads, warm enquiries
If your customers are risk-averse or if there are significant budgets at stake, the more information a prospective customer can find out about you online, the higher up in the decision-making process they are likely to be when they follow your call to action and get in touch.
This demand for information is where in-depth case studies, landing pages, research resources, information resources, video demonstrations and even customer questionnaires can work hard to engage and retain a prospect's attention on your business and discover more about your audience's needs.
Integration and personalisation for added engagement
Using an agile and easy-to-use content management system like WordPress means that making changes and updates is fast and straightforward. The option to integrate your website with your company's CRM or internal data systems also gives you the ability to customise and personalise your messaging and content, a proven way to increase customer engagement.
We'll partner with you to produce highly shareable collateral for on and offline use, building your brand and increasing your reach. This collateral can include scientific and investor presentations, onboarding product documentation, branded research papers, brochures and exhibition materials. And when visuals are a more effective medium for conveying your meaning than the written word, we'll work with you to produce infographics, charts, icons and diagrams to demonstrate complex data or highly detailed information for your audience at-a-glance.
Take the first step to online success
Combined, this understanding of what you do and the services you offer – and the customers you want to target and attract results in a website that is engaging, dynamic and an appropriate representation of what your business offers.
Are you ready to break through the noise?
Schedule yours today.
World Leading Website Consultancy to Biotech
and Life Science Businesses
As website specialists in your sector this enables us to rapidly understand your unique needs enabling us deliver powerful results quickly. Saving you time, stress and money and delivering the best ROI.