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User Experience
SEO is Changing: Essential Insights for Life Sciences, Biotech, and Healthcare Growth
Although search is always evolving, 2024 has already brought unprecedented changes, and there’s more to come. Here, we examine how SEO changes are impacting life sciences, biotech, and healthcare digital marketing and look at ways marketers can prepare for this new era.
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The transformation in life science: AI and life sciences marketing
The impact of Artificial Intelligence (AI) is already being felt across life sciences and biotech digital marketing. Personalisation, analytics and content creation are some of the first areas to see significant change, and this trend is expected to continue.
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Understanding Demand Creation vs. Traffic Acquisition in Life Sciences Digital Marketing
In the ever-changing world of digital marketing, especially within the life sciences sector, two strategies stand out for their critical roles in driving business growth: demand creation and traffic acquisition.
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What are website sales landing pages, and when should life science businesses use them?
In this era of data-driven marketing, you must leverage every aspect of your digital marketing strategy to maximise your return on investment (ROI). This includes crafting a high-converting sales landing page to turn potential customers who click through from a marketing campaign into sales.
But what are sales landing pages, how do they differ from your website product pages, and when should your life science business use them?
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The Importance of Expertise, Authority and Trust in Biotech Websites
Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn’t cover everything you need to include when showcasing your expertise, building authority and gaining trust.
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The Reason Why Expertise, Authority and Trust are Critical for Biotech Websites
As Biotech ventures, science and technology are at the heart of what you do. As creatives, storytelling and narrative, and visual communications are at the heart of what we do here at Arttia Creative.
Combining these two areas of expertise will create your ideal business-driving website. Your biotech website is often the first place your audiences will visit to learn more about what you do.
FemTech – A Digital Revolution Transforming Women’s Lives
With around 50% of the global population as target customers and market potential above $75 billion by 2025, the Women’s technology health market is rapidly evolving and growing. In 2020, there were more than 1000 start-ups in addition to established tech companies in the FemTech market, all creating products and technological solutions to address women’s health care needs.
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How to Tell a Compelling and Engaging Story on Your Life Sciences Website
Narrative storytelling engages visitors, encouraging them to stay on your website. Stories help people emotionally connect with your company, product, and brand. Good stories are informative while easy to follow, honest and show personality.
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How a Seamless User Journey Helps Create a Powerful User Experience
Creating a User Journey is an essential part of a successful website’s design. Fundamentally, a User Journey is created to help understand and address user needs and pain points. Your User Journey helps you understand your website visitor behaviour, uncover gaps in their experience (UX), and then take action to optimise that experience.
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Find out Why Life Science Brand Identity and Storytelling are Important
The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and quality, closely tied to your company’s values and culture.
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