the lab
Content Creation and Promotion
Is Your Campaign Landing Page Hurting Your SEO Before It Even Starts?
When a landing page sits away from your main domain, it can become an island — visible, perhaps, but disconnected from the strength of the website you’ve worked so hard to build. Instead of drawing power from your main site’s authority, internal links, content depth and brand trust, a subdomain landing page may have to prove itself almost from scratch.
From Messy PowerPoint to High-Impact Sales Decks for Healthcare Growth
Sales and marketing teams in healthcare, biotech and life sciences are under constant pressure to explain complex ideas quickly and convincingly. You need decks for investor meetings, partnership conversations, product launches, conference follow-ups, sales outreach, internal briefings and board presentations.
Life Science Marketing needs a Roadmap to Growth: From Scattergun to Structured
In today’s fast-moving, complex biotech and life science sectors, marketing is often treated as a bolt-on to the science. Marketing teams can be small, fractional or a solo marketer. Fighting to fit in strategy as well as delivery. Often reactive, fragmented, and too often rushed. Which is no fault of the marketing department.
STEM to STEAM: The Power of Creative Thinking in Science and Healthcare
For a long time, STEM — Science, Technology, Engineering, and Mathematics — has been the key areas of study that drive modern progress. However, we believe something vital and possibly more important has been missing from that equation.
How to Make Your Marketing Budget Work Harder and Get Better Results
When every marketing budget penny counts (and in biotech, life sciences, healthcare and pharma, it always does!), your budget needs to work harder and smarter.
Biotech Website Design and SEO that Wins Traffic When AI Dominates Google Search
In the ever-shifting landscape of SEO, search strategy, Google’s AI-driven summaries (sometimes called “zero-click search results”) have changed how people interact with biotech websites.
How a Website Project Created Company Clarity.
A Story of Discovery and Digital Success In the complex…
Lead Generation for Life Sciences. Attract, Engage, and Convert
Transform your life sciences business with a lead generation machine!
Generating high-quality leads in any business can feel like searching for a needle in a haystack, sometimes even more so in the life sciences sector.
Growing your business and attracting qualified business leads can be challenging and costly.
Powering North East University Life Sciences Spin-outs
Some of the most transformative innovations in biotech, life sciences, and digital health are born in university labs. Across the North East, world-class research is underway in institutions like Newcastle, Northumbria, Sunderland, Durham, and Teesside Universities, pushing the boundaries of science and medicine.
Power Your Biotech Marketing-Arttia Creative Extends Your In-House Capabilities
Are You a Biotech Company Looking to Hire a Digital Marketer?
Or looking to further support your current biotech marketing team?
Here, we outline why you need us instead.