the lab
Content Marketing
What are website sales landing pages, and when should life science businesses use them?
In this era of data-driven marketing, you must leverage every aspect of your digital marketing strategy to maximise your return on investment (ROI). This includes crafting a high-converting sales landing page to turn potential customers who click through from a marketing campaign into sales.
But what are sales landing pages, how do they differ from your website product pages, and when should your life science business use them?
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Professional website copywriting or DIY web copy – a guide for life science companies.
In today’s digital marketplace, your website is often the first interaction with a potential customer or client. It may be your only opportunity to make the right impression.
As a biotech, healthcare start-up, or growing medical devices or pharma organisation, you know that you need a high-performing digital presence to generate leads and drive sales. But who’s writing the website copy?
Empowering Newcastle Science Innovators with Specialised Branding and Digital Marketing Solutions
Unlocking the Potential of Newcastle Science Innovators with Expert Branding and Digital Strategy
Nestled in the vibrant city of Newcastle upon Tyne, the Newcastle Scientific Quarter stands as a beacon of innovation and collaboration.
Maximise Reach and Conversions: Integrating Your Life Science Website with Social Media
Used effectively, these two digital marketing tools work together to bring you new leads, help you retain your existing customers and establish you as a leader in your industry.
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Why Your Biotech Website May Need New Content for the US Market
Are you the founder or key decisionmaker of an EU or UK biotech company seeking to penetrate the US market?
You could face unique website design and content creation challenges when reaching out to US markets.
10 Ways to Drive Traffic to your Life Sciences Website To Action Right Now
You’ve just launched a new website.
One of the goals for a new website is for people to find you quickly and to understand what you do – quickly.
To learn about what you do, how you solve their problems, your scientific breakthrough, your new diagnostics, your new A.I., your new products, your ideas and your insight.
How do you get the maximum number of visitors to your website as quickly as possible?
The Reason Why Expertise, Authority and Trust are Critical for Biotech Websites
As Biotech ventures, science and technology are at the heart of what you do. As creatives, storytelling and narrative, and visual communications are at the heart of what we do here at Arttia Creative.
Combining these two areas of expertise will create your ideal business-driving website. Your biotech website is often the first place your audiences will visit to learn more about what you do.
Google Analytics 4 Replaces Universal Analytics – How Does This Impact Your Digital Marketing
Google Analytics 4 replaces Universal Analytics from July 2023. What…
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The Power of Messaging for Successful Life Science Ventures
Headings, subheadings, callouts, pull quotes, calls-to-action. Messaging is one of the primary strategic stages of your content-led life sciences website project, that sits with all of your communications. We hear a lot about the importance of website content. We also know that content helps to drive a business towards its goals. But we seldom hear about messaging.
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FemTech – A Digital Revolution Transforming Women’s Lives
With around 50% of the global population as target customers and market potential above $75 billion by 2025, the Women’s technology health market is rapidly evolving and growing. In 2020, there were more than 1000 start-ups in addition to established tech companies in the FemTech market, all creating products and technological solutions to address women’s health care needs.
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