the lab
healthcare
The Surprising Impact of Design Expertise in Life Sciences, Biotech, and Healthcare Success
In a world where almost anyone can download a design app and throw a logo together, it’s easy to underestimate the actual value of expert design. But when your business operates in the intricate, fast-moving worlds of life sciences, biotech, and healthcare, design becomes more than a “nice to have.” It’s a business-critical investment.
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Powering North East University Life Sciences Spin-outs
Some of the most transformative innovations in biotech, life sciences, and digital health are born in university labs. Across the North East, world-class research is underway in institutions like Newcastle, Northumbria, Sunderland, Durham, and Teesside Universities, pushing the boundaries of science and medicine.
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Unlocking Growth. How to Build a Profitable Private Healthcare Company Brand Online
Building a Private Clinic Brand means you may no longer need to compete on price. In today’s competitive, patient-driven landscape, a Brand is far more than a logo or colour palette — its a critical business asset – it works as your promise of care, your reputation, and the emotional connection patients make with your healthcare business
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How to Make Your Healthcare Website More Patient-Friendly and Accessible
In an increasingly digital world, your healthcare website is often the first interaction that patients have with your business.
Whether you’re a private clinic, practitioner, healthcare professional, consultant or healthcare start-up, creating a patient-friendly and accessible website isn’t just a nice-to-have—it’s a vital part of building trust and driving business growth.
Maximise Your Academic Reach with a Custom Designed Research Website
The Transformative Impact of Professionally Designed Websites for Universities, Researchers, Research Projects and Academics.
The dissemination of knowledge in a digital-first world offers academics and researchers unprecedented opportunities to showcase their work, collaborate with global peers, and make lasting contributions to society.
Designing for Healthcare: How Visual Identity Shapes Patient Trust
In all industries, a strong brand is essential. It shapes how you are perceived and promises your customers or clients what they can expect from your company, products, or services.
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How to Write a Brief for a Healthcare Branding and Website Design Agency
The purpose of a brief is to set expectations, specify objectives, identify the target audience, communicate the brand requirements, set timeframes and responsibilities.
A brief should be the starting point for a two-way conversation, a guide to your business and a description of the problems or opportunities you face. Great briefs inspire creativity and build that all-important relationship between you and the brand, website or marketing consultancy.
It shouldn’t define the scope.
The Importance of Branding for Early-Stage Healthcare Companies
Innovation Forum Interview. Building brand recognition is a long-term endeavour.
If you’re a startup founder looking to attract partners, especially large companies and firms, the way your brand speaks to them will drive their first impression of your company.
Back to the (bio)future 2
[Guest Article] It’s time again for a look at what the year ahead may bring for the Health and Life Sciences industry.
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Medical Website Legal Requirements
Life science, biotech, healthcare and the pharmaceutical sector are heavily regulated. You navigate complex laws, regulations and guidelines at every stage of a product life cycle.
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