the lab
narrative
Blogging for Life Science: The Why and The How
While blogs are traditionally considered a platform for writers and thought leaders (and an important marketing tool), they can play a much more important role. Providing a helpful resource designed to inform and guide visitors to whichever solution best fits their needs.
Read on...How to Tell a Compelling and Engaging Story on Your Life Sciences Website
Narrative storytelling engages visitors, encouraging them to stay on your website. Stories help people emotionally connect with your company, product, and brand. Good stories are informative while easy to follow, honest and show personality.
Read on...Find out Why Life Science Brand Identity and Storytelling are Important
The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and quality, closely tied to your company’s values and culture.
Read on...Powerful Website Copywriting – What We Need from You
At Arttia Creative our hand-picked team of professional website content and copywriters are skilled in creating engaging content, but they don’t know your life science business like you do. Yes, they are proficient in doing research, and they may have experience in your industry, but to do a great job, they need you to share information, personal insights and knowledge.
Read on...The Value of Professional Website Copywriting
Well-written and persuasive words are essential to every business. Especially biotech marketers. You’re probably from a science background, which means writing in a marketing or storytelling style may not come easily. Whether you are writing content for brochures, blogs, product descriptions, social media posts, or your website, the right words will help you tell your story, market your product or service and gain the stand out needed online.
So, who’s going to write the words?