the lab
Conferences
From Spin-outs to the Future of Life Sciences. Insight from BioFocus 2025
Early in June 2025, we had the pleasure of attending the BioFocus 2025 conference at the Catalyst building, nestled in the heart of the Helix Science Park in Newcastle upon Tyne. Hosted by Bionow, this annual event brought together life sciences professionals, innovators, and advocates from across the North of England—and what a day it was.
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How Digital Marketing for Life Sciences Delivers Greater Impact Than In-Person Events
Conferences remain vital for networking and learning in the life sciences, healthcare, and biotech sectors. However, their financial, logistical, and environmental drawbacks are increasingly apparent. Especially as budgets and investments are ever more challenging.
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Unlock the Secret to Impactful Biotech Presentations with PowerPoint
When creating impactful presentations, it is imperative to understand that there is an art to working in PowerPoint. It requires someone who understands the fundamentals of good design and how PowerPoint works (and its design restrictions).
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What Delivers Greater ROI than a Life Science Conference?
In early 2020, marketing departments were finalising the details of their plan for a busy year ahead, including their conferences and workshops.
And then the COVID-19 pandemic hit. Life science businesses began to re-evaluate what 2020 would look like as in-person events were cancelled, and their marketing teams looked for new ways to reach their customers.
How to Host a Powerful Virtual Conference Booth on your Website
Biotech marketing conferences and trade-shows are key rally-points in life science and biotech company strategies. They are the opportunity for your company to create an in-person meeting and network with customers, potential new customers and people who still haven’t heard of you yet. With conferences no longer happening on the ground what you can do to simulate these benefits to support exposure and momentum in your biotech marketing business strategy?
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What can Your Life Science Organisation do to Support your Customers Remotely?
Our expertise is giving your life science business what it needs to connect with your audiences 24 hours a day, 365 days a year. Global events mean this could be more important than ever. What can you do at this point to keep your business active and engaged with audiences?
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How to Harness the Power of your Website when your Life Science Conference is Postponed
Life Science conference postponed? Life science conferences and exhibitions can be necessary but expensive dates in your business calendar. There’s the required investment in travel – be it by car, train or plane, the cost of hotel accommodation – and the need to take time away from your business.
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How to Create a Powerful Life Science Conference Follow-Up
In our previous Life Science Conference article, we shared our team’s industry experience and tips on how to get the most value for your company attending a life science conference.
Included in that was a simple question that we’ll explore in more detail.
How a Life Science Conference Impacts your Search Results and Brand Online
Offline life science events can have a dramatic effect on your online activity. An offline life science event is a valuable experience which can be used to impact your online visibility, brand and search results.
Each aspect of the event can be leveraged for your promotion. The trick is to consider a link building and SEO strategy from the start. This can add substantial visibility for your life science brand online.
How to get the Most Value from your Life Science Biotech Conference Attendance
Conferences are a vital opportunity to get your company, products or services and people in front of potential new customers. It’s where technical audience’s life sciences, biotech and industrial sectors gather to share the latest trends and solutions. To find out what’s out there and take it back to their departments and business to keep them competitive.
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