the lab
Business Websites
Time to Talk. Why Life Science Companies Should Optimise Their Website for a Conversation
Making time to talk. Conversations, chatting, personal connections, creating a dialogue… these are the lifeblood of building any business. People buy from people. Online and digital can feel distant, a little impersonal. Arttia Creative is here to change that, it’s what we do every day for our life science clients.
3 Missed Opportunities with an Outdated Life Science Website
Life Science and Biotech is a fast-paced, innovative and exciting sector. The pace of change is an inherent part of the life science landscape. Something you need to reflect as a business. Here are at least 3 missed opportunities with an outdated life science website.
Why your Website is Critical when Transitioning from Research to Commercial
You have an innovative discovery or ground-breaking idea that is ready for commercialisation. A spark of an idea that can change lives and make a difference. A concept that could provide better outcomes for patients and clinicians in life sciences and healthcare.
5 Critical Things to Include in Your Website Project Brief
As a life science marketer or biotech innovator, have you been tasked with creating a brief for a new website or a website refresh project?
You think you know what you want for the website, but do you really know what you need?
How many website projects have you worked on with a web agency?
How many websites or digital strategy projects have you delivered for the life science sector?
Five Ways to Launch a New Life Science Product from your Website
This stage of product development, particularly in the biotech, healthcare and medical sectors can be so intense and so demanding that it can be easy to forget to plan and prepare how to communicate and promote your product’s launch when it’s ready for market.
Highlights from the Frontend NE Conference
It’s April 2018 and the first Frontend NE developer conference in Newcastle, UK. Frontend NE is monthly Newcastle meet up about frontend website development. All run by volunteers and sponsored by local businesses. This was their first full day conference with a range of speakers and talks about all things web and digital.
How to Leverage Your Brand and Build a Successful Following
It’s becoming ever more challenging and complex to promote your business and stand out in a digital-centric world, often requiring more time and multiple channels to reach your desired audience. So when it comes to standing out online, brand is your most powerful weapon.
Why Your Website is the Most Important Member of your Sales Team
Your website is arguably your most valuable business asset and when designed and created with the right focus, it can become your most powerful sales driver.
Think about it. What value would you put on a member of your sales team who worked to promote your business 24 hours a day, 7 days a week, every day of the year, never takes a holiday or sick day and created the most leads. Surely that would be a massive asset?
How to Create a Blog That People and Google Will Love in 4 Clear Steps
Companies that blog have 97% more inbound links. You need to drive traffic to your business website and showcase your expertise. One of the most powerful ways to do this is to regularly create new content via your blog. Your blog is a key element in your Content Marketing strategy. You need to make sure that both your audience and Google can find your blog posts.
Why You Need to Make Your Website Content Awesome
Start with your customer, is your content really talking to them? Is your website giving your visitors the messages and information that they really need? Are you getting straight to the point and providing value?