the lab
User Experience
Powerful Website Copywriting – What We Need from You
At Arttia Creative our hand-picked team of professional website content and copywriters are skilled in creating engaging content, but they don’t know your life science business like you do. Yes, they are proficient in doing research, and they may have experience in your industry, but to do a great job, they need you to share information, personal insights and knowledge.
Read on...
The Value of Professional Website Copywriting
Well-written and persuasive words are essential to every business. Especially biotech marketers. You’re probably from a science background, which means writing in a marketing or storytelling style may not come easily. Whether you are writing content for brochures, blogs, product descriptions, social media posts, or your website, the right words will help you tell your story, market your product or service and gain the stand out needed online.
So, who’s going to write the words?
How to Host a Powerful Virtual Conference Booth on your Website
Biotech marketing conferences and trade-shows are key rally-points in life science and biotech company strategies. They are the opportunity for your company to create an in-person meeting and network with customers, potential new customers and people who still haven’t heard of you yet. With conferences no longer happening on the ground what you can do to simulate these benefits to support exposure and momentum in your biotech marketing business strategy?
Read on...
SEO and UX a Powerful Combination for Healthcare Websites
Healthcare providers know that in the digital age, patients and clinical advisors turn to online information to find the answers they’re looking for.
Healthcare marketing professionals understand the need to have a well branded online presence, however, creating a highly findable and high converting website can be challenging. How do you make sure you get found then convert browsers into buyers?
Create a Powerful User Journey For Your Healthcare Website
Careful planning before you dive into website design or a site map will give you a framework on which to create a powerful experience. One that delivers results for both your healthcare business and your clients and customers.
Read on...
Healthcare Websites – The Power of Designing For Personalisation
Creating an individual experience for your healthcare website is a powerful way of connecting with your customers. With sophisticated website design, you can create a personalised experience for your visitors, this improves conversions and builds your brand experience.
Read on...
Why a Search Box is Not Enough on Your Life Science Website
E-commerce for life science research resources and healthcare products continues to grow year on year. Although the life science research industry has been slow to adopt e-commerce as part of their business plan, it is proving to be a substantial growth area. With customers becoming more willing to buy your type of products online, as long as the process is as easy and smooth as possible.
Read on...
Highlights from the Frontend NE Conference
It’s April 2018 and the first Frontend NE developer conference in Newcastle, UK. Frontend NE is monthly Newcastle meet up about frontend website development. All run by volunteers and sponsored by local businesses. This was their first full day conference with a range of speakers and talks about all things web and digital.
Read on...
How to Create a Website That Converts Like Crazy With Powerful UX
Having spent over nearly two decades designing and developing websites for many sectors and organisations I have evolved an understanding of the importance of a well thought through User Experience (UX) and User Journey. I’ve experienced first-hand how successful a website redesign can be that fully focuses on clarity of design and an experience, one that makes every visitor feel like your website was designed just for them.
Read on...
What the Greatest Roman Architect Can Teach You About Web Design
Vitruvius sought to address the ethos of architecture, and declared that its quality was dependent on the social relevance of an artist’s work, not on the form or workmanship of the work itself. In other words, a building might look pretty – but did it do the job it was intended to do?
Read on...