the lab
life science marketing
Find out Why Life Science Brand Identity and Storytelling are Important
The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and quality, closely tied to your company’s values and culture.
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Powerful Social Media Marketing for Life Sciences
[GUEST ARTICLE] Like it or not social media has become an integral part of the lives of patients, caregivers, health care professionals and payers. Social media marketing can benefit companies working within this space because it can help them to gain greater more consistent, online visibility which can ultimately lead to funding opportunities, growth and development.
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The Value of Professional Website Copywriting
Well-written and persuasive words are essential to every business. Especially biotech marketers. You’re probably from a science background, which means writing in a marketing or storytelling style may not come easily. Whether you are writing content for brochures, blogs, product descriptions, social media posts, or your website, the right words will help you tell your story, market your product or service and gain the stand out needed online.
So, who’s going to write the words?
Is Your Website Attracting the Best Life Science Talent?
Attract Candidates, Recruit the best. When it comes to attracting the best talent for your business or organisation, we understand that the life science and biotech sector is a competitive and fast-moving space. Job specifications can change at speed, according to scientific or medicinal developments and discoveries, and as a result, top talent to fulfil emerging roles is always in high demand.
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Winning Tactics for a Perfect Life Science LinkedIn Company Page
Linkedin for Life Sciences. Part 2. Social media presents an opportunity to marketers like you within pharmaceuticals, biotechnology or life sciences to reach and inform a range of stakeholders and your target audiences.
The risk, though, of adverse event reports and off-label usage discussions prevents many from even starting and we have all read about companies who ‘got it wrong’.
What can Your Life Science Organisation do to Support your Customers Remotely?
Our expertise is giving your life science business what it needs to connect with your audiences 24 hours a day, 365 days a year. Global events mean this could be more important than ever. What can you do at this point to keep your business active and engaged with audiences?
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Time to Talk. Why Life Science Companies Should Optimise Their Website for a Conversation
Making time to talk. Conversations, chatting, personal connections, creating a dialogue… these are the lifeblood of building any business. People buy from people. Online and digital can feel distant, a little impersonal. Arttia Creative is here to change that, it’s what we do every day for our life science clients.
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How Consistent Visual Communications Build Successful Life Science Businesses
At Arttia Creative, we understand the fast-moving nature of the life sciences sector and the constant demands you face to create and distribute effective promotional materials – from engaging and up-to-date brochures to eye-catching life science exhibition support materials.
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7 Essentials for a Successful Life Science Conference
There are a huge number of Life Science and Healthcare industry conferences across the world throughout the year. Attending these events as an exhibitor, speaker or attendee is an important investment. Not just in the ticket or stand prices but life science marketing and sales teams time and energy. Find out how to make yours a success.
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