the lab
Search Engine Optimisation
Is Your Campaign Landing Page Hurting Your SEO Before It Even Starts?
When a landing page sits away from your main domain, it can become an island — visible, perhaps, but disconnected from the strength of the website you’ve worked so hard to build. Instead of drawing power from your main site’s authority, internal links, content depth and brand trust, a subdomain landing page may have to prove itself almost from scratch.
How Disconnected Website, SEO, PPC and Social Activity Hurts CRO Lead Generation
For CROs (Contract Research Organisations), disconnected marketing activity can quietly undermine growth long before the problem becomes obvious.
Your SEO agency may be focused on rankings, your PPC team on clicks, your website partner on design, and your content team on publishing articles, but if those efforts are not connected, the result is often a disjointed experience.
When Should Life Science Marketers Optimise, Not Overhaul, Their Website
For many life science, biotech and healthcare teams, the first instinct is to think an underperforming website needs a complete rebuild. Sometimes that is true.
But sometimes, a faster or more commercial decision can be not to replace everything. It is to improve what already exists.
How Siloed Website, SEO, PPC and Social Activity Slows CDMO Revenue Growth
If your CDMO company is investing time and budgets on your website, SEO, PPC, content marketing and social media — but each channel is being managed in isolation — you could be missing opportunities, new business and creating friction at every stage of the buyer journey without realising it.
From Marketing Audit to Marketing Roadmap. A Smarter Route to Growth
For ambitious healthcare, biotech, and life sciences organisations, growth and visibility stem from clarity, smart decisions, and focused investment for measurable returns, not from repeating the same actions.
That’s why the Arttia Creative marketing audit and roadmap process is essential for your business growth and positioning.
Why our SEO First Strategy is Critical for your Life Science Website
In today’s digital-first world, launching a website is more than just setting up an online presence—it’s about building a digital foundation that positions your brand for growth. For biotech, healthcare, and life science companies, the competitive landscape is fierce, and visibility is paramount.
Life Science Marketing needs a Roadmap to Growth: From Scattergun to Structured
In today’s fast-moving, complex biotech and life science sectors, marketing is often treated as a bolt-on to the science. Marketing teams can be small, fractional or a solo marketer. Fighting to fit in strategy as well as delivery. Often reactive, fragmented, and too often rushed. Which is no fault of the marketing department.
How to Make Your Marketing Budget Work Harder and Get Better Results
When every marketing budget penny counts (and in biotech, life sciences, healthcare and pharma, it always does!), your budget needs to work harder and smarter.
Biotech Website Design and SEO that Wins Traffic When AI Dominates Google Search
In the ever-shifting landscape of SEO, search strategy, Google’s AI-driven summaries (sometimes called “zero-click search results”) have changed how people interact with biotech websites.
Smart Biotech Website Strategies to Beat Google’s AI and Attract Visitors
In the ever-shifting landscape of search, Google’s AI-driven summaries, sometimes called “zero-click search results”, have changed how people interact with websites. Users can now glean insights, facts, or solutions without having to click through to the source.
So does that mean website clicks and SEO are dead? Absolutely not.