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Why your Life Science Website should be in a Constant State of Flux

August 20 2021

Why your Life Science Website should be in a Constant State of Flux

We hate to be the bearers of bad news, but it’s better to bust the myth early on, website projects have clear start and end dates but should never be seen as finished. Website design is an ongoing process.
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Your 3-Step Framework for Launching a Life Science Blog

July 16 2021

Your 3-Step Framework for Launching a Life Science Blog

With strategic planning, a little SEO know-how and some leg work in connecting with others in your field, your life science blog can be a fast-growing source of useful information.
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blog

May 26 2021

Blogging for Life Science: The Why and The How

While blogs are traditionally considered a platform for writers and thought leaders (and an important marketing tool), they can play a much more important role. Providing a helpful resource designed to inform and guide visitors to whichever solution best fits their needs.
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How to use Twitter for Life Science Brand Building and Outreach

May 12 2021

How to use X (Twitter) for Life Science Brand Building and Outreach

Twitter is still the world’s #1 go-to platform for breaking news, live events, online networking, customer service, conversations, accessing hard to reach people, building relationships, and so much more. Gone are the days when marketers can bulk-automate link-filled spammy tweets. Twitter has evolved and so have its users. Arttia Creative Helps Life Sciences Talk to More People.
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What Delivers Greater ROI than a Life Science Conference

April 12 2021

What Delivers Greater ROI than a Life Science Conference?

In early 2020, marketing departments were finalising the details of their plan for a busy year ahead, including their conferences and workshops. And then the COVID-19 pandemic hit. Life science businesses began to re-evaluate what 2020 would look like as in-person events were cancelled, and their marketing teams looked for new ways to reach their customers.
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How-to-Tell-a-Compelling-and-Engaging-Story-on-Your-Life-Sciences-Website

April 7 2021

How to Tell a Compelling and Engaging Story on Your Life Sciences Website

Narrative storytelling engages visitors, encouraging them to stay on your website. Stories help people emotionally connect with your company, product, and brand. Good stories are informative while easy to follow, honest and show personality.
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How a Seamless User Journey Helps Create a Powerful User Experience

March 28 2021

How a Seamless User Journey Helps Create a Powerful User Experience

Creating a User Journey is an essential part of a successful website’s design. Fundamentally, a User Journey is created to help understand and address user needs and pain points. Your User Journey helps you understand your website visitor behaviour, uncover gaps in their experience (UX), and then take action to optimise that experience.
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The Art of Storytelling: Know your customer and know yourself Why Life Science Branding & Storytelling Are Important

March 12 2021

Find out Why Life Science Brand Identity and Storytelling are Important

The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and quality, closely tied to your company’s values and culture.
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How High are Patient Expectations for Healthcare Websites

February 15 2021

How High are Patient Expectations for Healthcare Websites?

Patients are very proactive with their healthcare-related research. Patients are ever more informed as they explore online. Your existing patients also want to engage with you online. Your healthcare website is essential in this situation. However, the online space can be complicated for health care. Many organisations struggle with conflicting priorities, and regulations and progress can seem daunting. That’s why a specialist healthcare website partner can make a massive difference.
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blog

January 12 2021

How Healthcare Companies can Leverage Content Marketing to Drive Sales

We know that everybody, including your customers and investors, is online, reading, researching, looking to connect with the right people in healthcare. Healthcare marketing, therefore, must focus on online lead generation to convert to sales, investment or partnership.
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What Will This Year Bring for Global Life Sciences

January 6 2021

What Will This Year Bring for Global Life Sciences

[Guest Article] The speed at which the biotechnology and pharmaceutical industry (supported by public and academic research) have developed these vaccines is truly staggering. Behind the headlines there has been an unprecedented international collaborative effort. In the UK Life Sciences investments in years prior to the crisis, has enabled the biomanufacturing community to respond in a co-ordinated and rapid fashion.
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Powerful Social Media Marketing for Life Sciences

December 18 2020

Powerful Social Media Marketing for Life Sciences

[GUEST ARTICLE] Like it or not social media has become an integral part of the lives of patients, caregivers, health care professionals and payers. Social media marketing can benefit companies working within this space because it can help them to gain greater more consistent, online visibility which can ultimately lead to funding opportunities, growth and development.
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Proven Benefits of a Discovery Workshop for your Website Project

October 30 2020

Proven Benefits of a Discovery Workshop for your Life Science Project

[NEW PROJECTS - DIGITAL ROAD-MAP SESSION] At Arttia Creative our unique website project Discovery/Strategy Road-Map Workshop is a vital step that covers a great deal in a short amount of time. It turns the multi-layered thoughts and insights that you, and others, hold in your head into a meaningful set of criteria to deliver exactly what you want to say about your business and how best to reflect that on-line.
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Website Copywriting Services

September 15 2020

Powerful Website Copywriting – What We Need from You

At Arttia Creative our hand-picked team of professional website content and copywriters are skilled in creating engaging content, but they don’t know your life science business like you do. Yes, they are proficient in doing research, and they may have experience in your industry, but to do a great job, they need you to share information, personal insights and knowledge.
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The Value of Professional Website Copywriting

August 25 2020

The Value of Professional Website Copywriting

Well-written and persuasive words are essential to every business. Especially biotech marketers. You're probably from a science background, which means writing in a marketing or storytelling style may not come easily. Whether you are writing content for brochures, blogs, product descriptions, social media posts, or your website, the right words will help you tell your story, market your product or service and gain the stand out needed online. So, who’s going to write the words?
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How to Host a Powerful Virtual Conference Booth on your Website

August 10 2020

How to Host a Powerful Virtual Conference Booth on your Website

Biotech marketing conferences and trade-shows are key rally-points in life science and biotech company strategies. They are the opportunity for your company to create an in-person meeting and network with customers, potential new customers and people who still haven’t heard of you yet. With conferences no longer happening on the ground what you can do to simulate these benefits to support exposure and momentum in your biotech marketing business strategy?
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Send Traffic to Your Life Science website

July 26 2020

3 Major Pitfalls to Avoid When Using Press Releases to Send Traffic to Your Life Science website

In the past, a press release in the right place could make you stand-out, get reasonable enquiries and built a sales campaign with results. Press releases or press advertising usage was due to reliance on scientific audiences reading printed materials to get to know you. Let's face it, traditional PR is dead. So what should you do instead?
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SEO For Life Science Marketers. What You Need To Know.

July 20 2020

SEO For Life Science Marketers. What You Need To Know.

Why invest in SEO marketing for your life science business or organisation? In a world where everything is online, SEO is a must. SEO influences many aspects of your life science commercial business – from increasing traffic to your website and visibility to building your life science or biotech brand.
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Is Your life Science Website Attracting the Best Life Science Talent

July 9 2020

Is Your Website Attracting the Best Life Science Talent?

Attract Candidates, Recruit the best. When it comes to attracting the best talent for your business or organisation, we understand that the life science and biotech sector is a competitive and fast-moving space. Job specifications can change at speed, according to scientific or medicinal developments and discoveries, and as a result, top talent to fulfil emerging roles is always in high demand.
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Winning Tactics for a Perfect Life Science LinkedIn Company Page

July 2 2020

Winning Tactics for a Perfect Life Science LinkedIn Company Page

Linkedin for Life Sciences. Part 2. Social media presents an opportunity to marketers like you within pharmaceuticals, biotechnology or life sciences to reach and inform a range of stakeholders and your target audiences. The risk, though, of adverse event reports and off-label usage discussions prevents many from even starting and we have all read about companies who ‘got it wrong’.
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