In today’s competitive, patient-driven landscape, a brand is far more than a logo or colour palette – your promise of care, your reputation, and the emotional connection patients make with your organisation. Whether launching a new clinic, repositioning a specialist service, or expanding an established practice, your brand defines your credibility and impact in the…

Launching a new product or service as an early-stage biotech spin-out or pre-seed biotech company is an exciting yet challenging journey. Your team has groundbreaking science, and your technology has the potential to transform lives—but to secure investment, attract partnerships, and build credibility, you need more than just great data. You need a strong business brand, a compelling digital presence, and an effective marketing strategy.

What’s in a Name? The Difference Between Brand Naming (or Product Naming), Trademarks and Brand Identity Creation in Life Sciences and Biotech

In an increasingly digital world, your healthcare website is often the first interaction that patients have with your business. Whether you're a private clinic, practitioner, healthcare professional, consultant or healthcare start-up, creating a patient-friendly and accessible website isn't just a nice-to-have—it's a vital part of building trust and driving business growth.

We recently joined our friends at Social Elements to deliver a LinkedIn live event that maximises SEO strategies for life sciences. Key points included understanding audience intent, creating blended content, and using tools like Google Analytics and SEMrush.

Communicating nuanced and intricate scientific data is paramount for Life Sciences and Biotechnology communications. Infographics, when designed with precision and creativity, are invaluable visual communication tools that can transform complex information into coherent, engaging, and visually compelling narratives.

Rebranding a biotech company is a bold yet significant move that can propel your business forward, attract investors, and clarify your market positioning. But it can also be a disaster if done poorly. A failed rebrand can confuse customers, alienate stakeholders, and dilute your company's identity.

The Transformative Impact of Professionally Designed Websites for Universities, Researchers, Research Projects and Academics. The dissemination of knowledge in a digital-first world offers academics and researchers unprecedented opportunities to showcase their work, collaborate with global peers, and make lasting contributions to society.

Conferences remain vital for networking and learning in the life sciences, healthcare, and biotech sectors. However, their financial, logistical, and environmental drawbacks are increasingly apparent. Especially as budgets and investments are ever more challenging.

In the world of scientific innovation, where every breakthrough is driven by rigorous research, data, and discovery, it may seem that terms like "branding" and "website" belong to another universe altogether. After all, your focus is on advancing knowledge, developing cutting-edge technologies, and solving real-world problems.

If you’re looking to boost SEO for your life sciences, biotech or healthcare website, your first thought might be to create new content. While this is the right thing to do in certain circumstances, optimising your existing content may actually have a more positive impact. Let’s examine the benefits of reworking existing content versus creating something new.

In the fast-paced world of e-commerce, staying ahead of the curve is not just beneficial—it's crucial–the digital landscape continues to evolve, bringing new challenges and opportunities for online retailers.

Although search is always evolving, 2024 has already brought unprecedented changes, and there’s more to come. Here, we examine how SEO changes are impacting life sciences, biotech, and healthcare digital marketing and look at ways marketers can prepare for this new era.

From drug discovery to patient care, Artificial Intelligence (AI) is reshaping every aspect of the life sciences and biotech sectors. But what does it mean for marketers in these industries? Here we explore the opportunities, challenges and risks that AI poses to life sciences and biotech digital marketing.

Capturing the attention of online audiences is more challenging than ever. So what should you do? Content marketing can save the day! This activity can establish your pharmaceutical brand’s positioning and engage your audiences. Creating content for pharma marketing is a must for your business growth, authority and positioning.

The impact of Artificial Intelligence (AI) is already being felt across life sciences and biotech digital marketing. Personalisation, analytics and content creation are some of the first areas to see significant change, and this trend is expected to continue.

In an era when environmental consciousness is becoming increasingly important, green digital marketing has emerged as a crucial strategy for businesses looking to reduce their impact on the planet.

In the ever-changing world of digital marketing, especially within the life sciences sector, two strategies stand out for their critical roles in driving business growth: demand creation and traffic acquisition.

In all industries, a strong brand is essential. It shapes how you are perceived and promises your customers or clients what they can expect from your company, products, or services.

Effective marketing is paramount in the constantly evolving landscape of the life sciences, biotech, and healthcare. As companies, especially life science companies, seek to differentiate themselves and capture market share, it is helpful to understand the distinction between creative and digital marketing and how blended together are a powerful combination.