If your business is online you’ve probably heard about blogging or, can be sometimes called, ‘Content Marketing.’ As part of Content Marketing this form of writing provides in-depth, long form information about you and your business that’s helpful and useful to potential customers. To drive business and traffic business blogging is a critical element of your marketing.

[Updated for 2018] As one of the most effective Content Marketing types, blogging can boost traffic, engagement, clicks and conversions. So make sure it's always the best. This post was created in 2015, so I've updated it to include the latest best practice for 2018

In the rapidly evolving life sciences sector, e-commerce presents unique challenges beyond the typical hurdles of online retail. The complexity of products, regulatory requirements, and the critical need for accurate, detailed product information create a landscape where more than simply having an online presence is required.

It's been a labour of love and you are proud about your new ebook.Great. But how are you going to let people know it's there amongst the many other thousands of ebooks. It seems like everyone is writing their own books these days, so how do you get yours noticed above all of the others?

Time for a website review? Time to 'perfect' your online presence? The online world is constantly changing, so your website needs to be fit, healthy and up-to-date so you can compete and win online. Here are my tips to get your website working hard.

You know your website could be working harder to drive business enquiries. But where to start with crafting the content you need? It can seem like a daunting task, not just the technical aspect, but what to put in it, where to start.

Choosing a web design company can seem a bit daunting. You know your website is a critical piece of your marketing jigsaw. Having provided creative design for business for over 30 years and web design for business for over 15 years, here are a few of my tips on what you should look for.

Your website is critical to your business. Make sure it exudes your personality throughout, not just in the words, but with your photography. Having worked on web design for over 15 years I know how critical it is for your web designer to work extremely closely with your photographer at the start of your website project.