Welcome to our 'Lab'

When every marketing budget penny counts (and in biotech, life sciences, healthcare and pharma, it always does!), your budget needs to work harder and smarter.

In the ever-shifting landscape of SEO, search strategy, Google’s AI-driven summaries (sometimes called “zero-click search results”) have changed how people interact with biotech websites.

In biotech, healthcare and life sciences, launching a new website is often your top priority. We see it all the time: you are eager to go live, hoping the new site will be the magic bullet that transforms your visibility and accelerates your business impact.

In the ever-shifting landscape of search, Google’s AI-driven summaries, sometimes called “zero-click search results”, have changed how people interact with websites. Users can now glean insights, facts, or solutions without having to click through to the source. So does that mean website clicks and SEO are dead? Absolutely not.

In a fast-paced digital world where scientists, investors, and biotech marketers are inundated with information and choices, a strong brand is not just a "nice-to-have"—it's a powerful business asset. For life science, biotech, healthcare, and scientific organisations, your brand is a critical differentiator.

A Story of Discovery and Digital Success In the complex world of large technical industries – from life sciences and biotech to sustainable manufacturing – it’s easy for internal knowledge to become fragmented. When information lives in spreadsheets, siloed systems, and individual minds, even the most established organisations can lose track of who does what,…

All websites must meet general regulatory standards, but life sciences, biotechnology, healthcare, and pharmaceutical sectors face extra requirements due to the sensitive and highly regulated nature of your work. At Arttia Creative, we draw on years of experience as a specialist life science and healthcare creative agency to craft effective, fully compliant website content and…

Transform your life sciences business with a lead generation machine! Generating high-quality leads in any business can feel like searching for a needle in a haystack, sometimes even more so in the life sciences sector. Growing your business and attracting qualified business leads can be challenging and costly.

Early in June 2025, we had the pleasure of attending the BioFocus 2025 conference at the Catalyst building, nestled in the heart of the Helix Science Park in Newcastle upon Tyne. Hosted by Bionow, this annual event brought together life sciences professionals, innovators, and advocates from across the North of England—and what a day it was.

In a world where almost anyone can download a design app and throw a logo together, it's easy to underestimate the actual value of expert design. But when your business operates in the intricate, fast-moving worlds of life sciences, biotech, and healthcare, design becomes more than a "nice to have." It's a business-critical investment.

Some of the most transformative innovations in biotech, life sciences, and digital health are born in university labs. Across the North East, world-class research is underway in institutions like Newcastle, Northumbria, Sunderland, Durham, and Teesside Universities, pushing the boundaries of science and medicine.

Investment firms are critical in accelerating innovation, funding scientific progress, and scaling breakthrough technologies in the fast-evolving biotech and life sciences world. However, while science may be complex, communicating innovation, investment, and business opportunities shouldn't be.

Are You a Biotech Company Looking to Hire a Digital Marketer? Or looking to further support your current biotech marketing team? Here, we outline why you need us instead.

Building a Private Clinic Brand means you may no longer need to compete on price. In today’s competitive, patient-driven landscape, a Brand is far more than a logo or colour palette — its a critical business asset - it works as your promise of care, your reputation, and the emotional connection patients make with your healthcare business

Launching a new product or service as an early-stage biotech spin-out or pre-seed biotech company is an exciting yet challenging journey. Your team has groundbreaking science, and your technology has the potential to transform lives—but to secure investment, attract partnerships, and build credibility, you need more than just great data. You need a strong business brand, a compelling digital presence, and an effective marketing strategy.

What’s in a Name? The Difference Between Brand Naming (or Product Naming), Trademarks and Brand Identity Creation in Life Sciences and Biotech

In an increasingly digital world, your healthcare website is often the first interaction that patients have with your business. Whether you're a private clinic, practitioner, healthcare professional, consultant or healthcare start-up, creating a patient-friendly and accessible website isn't just a nice-to-have—it's a vital part of building trust and driving business growth.

We recently joined our friends at Social Elements to deliver a LinkedIn live event that maximises SEO strategies for life sciences. Key points included understanding audience intent, creating blended content, and using tools like Google Analytics and SEMrush.