Your business website is your 24/7/365 shop window to the world. The first encounter a potential new customer is going to have with your Biotech or Life Science brand. That is why every aspect of their experience on your website needs to communicate your Expertise, Authority and build Trust.

As a Biotech or Life Science business, you may have actioned an element of Search Engine Optimisation (SEO) on your website's pages, and you could be finding it difficult to correlate results and see the revenue driving potential.

[Specialist Guest Article] If you have a complex product or service, writing about it in an engaging way can be a real challenge. It's even more difficult when you take the medium into account. Web pages, magazine articles, research papers and press releases all serve different purposes when it comes to promoting what you do – and require different approaches.

[Video and Slide Deck] In May 2017 I had the opportunity to present a seminar at the Sheffield Business Show. The topic of my presentation was – Search Engine Optimisation - Get the basics right first - Your quick start guide to effective website SEO. My aim was to provide maximum value and non-technical Search Engine Optimisation insight to empower businesses to get started with their Search Engine Optimisation or to be informed buyers of Search Engine Optimisation services. If you were unable to attend the Sheffield Business Show, you can view my slide deck, watch the video and read my presentation transcript.

An amazing, friendly, welcoming event. Your business benefits from the WordPress community. With a website built on the WordPress platform, you benefit from hundreds of developers continually fine tuning the core code and from thousands of plugin and extension developers that create specific functionality that you can use.

Here are the top 10, most asked Search Engine Optimisation questions, during Content Marketing Conquered and their answers. You don't need to know every nuance of SEO, the basics and fundamentals will help you to make a start.

It’s becoming ever more challenging and complex to promote your business and stand out in a digital-centric world, often requiring more time and multiple channels to reach your desired audience. So when it comes to standing out online, brand is your most powerful weapon.

[Free Check List Download] Looking for an experienced Website Consultant? Having a professional website continues to be a critical element for all business. There will be times when you need to take your website up a notch, align it better with your goals, add extra functionality and features or increasingly a full website redesign. A Website Consultant’s goal is to solve these website problems with your business’s success in mind.

Your website is arguably your most valuable business asset and when designed and created with the right focus, it can become your most powerful sales driver. Think about it. What value would you put on a member of your sales team who worked to promote your business 24 hours a day, 7 days a week, every day of the year, never takes a holiday or sick day and created the most leads. Surely that would be a massive asset?

I'm not referring to content, I'm referring to technology. All technology gets updated; your smart phone, your laptop, even your SatNav. and the web is no exception. The internet is ever evolving, with new software, security updates, browser updates, operating system updates, PHP updates, Javascript updates, W3C and industry standards which are constantly improving. Your website needs to keep pace with these changes.

Does your website feel a bit like a needle in a haystack? It's in there somewhere, but really hard to find! This is why you need effective website SEO (Search Engine Optimisation) from day one. At the very start of your website creation. Before you start to rebuild your website.

71% of B2B searchers start their research with a generic search. (Source: Google). Website SEO. If you're not familiar with Search Engine Optimisation (SEO) and search marketing then my quick start guide is aimed at giving you the fundamentals of SEO for your website. Including the current SEO techniques (at time of writing) and my insight, having optimised many websites, in many sectors over the past few years.

Companies that blog have 97% more inbound links. You need to drive traffic to your business website and showcase your expertise. One of the most powerful ways to do this is to regularly create new content via your blog. Your blog is a key element in your Content Marketing strategy. You need to make sure that both your audience and Google can find your blog posts.

You want to climb to the top, the top of the search rankings. Why, because you know being high on search means potentially more clicks and more eyes on your products and services. Providing you with more chances to promote and drive business via your website.

[Guest blog and associate] Why might your business need a voice over artist? Giving your words a voice with Jo Whitfield our go-to Voice Over Artist. Read her journey to Voice Over expertise, the wonders of the voice over world and the sort of things a Voice Over can bring to your business.

Start with your customer, is your content really talking to them? Is your website giving your visitors the messages and information that they really need? Are you getting straight to the point and providing value?

This is just the beginning. Your new website is the perfect foundation on which to build your digital marketing strategy. You need it to be your hardest working employee, available to your customers every day and every hour, informing them, helping them and adding value.

At Arttia Creative our clients ask us how the impact of regular changes in search affects their rankings. What they should be considering when developing their website strategy and their content to best promote their products and services online. So here's my take how Googles algorithm updates can impact on your businesses and how you promote yourselves on line.

A fast loading web page or blog post is one of the critical elements to your users experience and your SEO performance. Your visitors care as much about how fast it loads as how useful it is. Follow my insight and create fast loading images for your blog and your Website.

It's that time again. That time when feedback shows that your company’s website is either looking dated or its content isn’t in keeping with your current business model? As more and more businesses develop an online presence, so it becomes increasingly important that your company's website is a real business driver.