Three Things High-growth Biotechs Often Miss When They’re Ready to Expand
Biotech, Branding, Business Websites, Life Science, life science marketing
Your biotech company has a solid business behind it. Growth can feel both exciting and daunting. You want and need to get this phase of your business right.
You’re no longer at the stage of proving that your science has potential. You’ve already built credibility. You may have investment, partnerships, promising data, a growing team, and conversations opening up across new markets.
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Medical Website Legal Requirements
Biotech, healthcare, HealthTech, Life Science
Life science, biotech, healthcare and the pharmaceutical sector are heavily regulated. You navigate complex laws, regulations and guidelines at every stage of a product life cycle.
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Why your Life Science Website should be in a Constant State of Flux
Biotech, Business Websites, Content Creation and Promotion, Conversion Optimisation, Life Science, life science marketing
We hate to be the bearers of bad news, but it’s better to bust the myth early on, website projects have clear start and end dates but should never be seen as finished. Website design is an ongoing process.
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Your 3-Step Framework for Launching a Life Science Blog
Business Blogging, Content Creation and Promotion, Content Marketing, copywriting, life science marketing
With strategic planning, a little SEO know-how and some leg work in connecting with others in your field, your life science blog can be a fast-growing source of useful information.
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Blogging for Life Science: The Why and The How
Business Blogging, Content Creation and Promotion, Content Marketing, copywriting, Life Science, life science marketing, narrative, Online Marketing, storytelling
While blogs are traditionally considered a platform for writers and thought leaders (and an important marketing tool), they can play a much more important role. Providing a helpful resource designed to inform and guide visitors to whichever solution best fits their needs.
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How to use X (Twitter) for Life Science Brand Building and Outreach
Branding, Business Blogging, Content Creation and Promotion, Content Marketing, Life Science, life science marketing
Twitter is still the world’s #1 go-to platform for breaking news, live events, online networking, customer service, conversations, accessing hard to reach people, building relationships, and so much more. Gone are the days when marketers can bulk-automate link-filled spammy tweets. Twitter has evolved and so have its users. Arttia Creative Helps Life Sciences Talk to More People.
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What Delivers Greater ROI than a Life Science Conference?
Conferences, Life Science, life science conference, life science marketing
In early 2020, marketing departments were finalising the details of their plan for a busy year ahead, including their conferences and workshops.
And then the COVID-19 pandemic hit. Life science businesses began to re-evaluate what 2020 would look like as in-person events were cancelled, and their marketing teams looked for new ways to reach their customers.
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How to Tell a Compelling and Engaging Story on Your Life Sciences Website
Content Creation and Promotion, Content Marketing, copywriting, Life Science, life science marketing, narrative, storytelling, User Experience
Narrative storytelling engages visitors, encouraging them to stay on your website. Stories help people emotionally connect with your company, product, and brand. Good stories are informative while easy to follow, honest and show personality.
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How a Seamless User Journey Helps Create a Powerful User Experience
Biotech, healthcare, Life Science, Search Engine Optimisation, User Experience, Web Design
Creating a User Journey is an essential part of a successful website’s design. Fundamentally, a User Journey is created to help understand and address user needs and pain points. Your User Journey helps you understand your website visitor behaviour, uncover gaps in their experience (UX), and then take action to optimise that experience.
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Find out Why Life Science Brand Identity and Storytelling are Important
Branding, Content Creation and Promotion, Content Marketing, Conversion Optimisation, copywriting, life science marketing, narrative, Online Marketing, storytelling, User Experience
The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and quality, closely tied to your company’s values and culture.
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