A Design for Industry undergraduate from Northumbria University – Arttia Creative has provided me with a fantastic opportunity by recruiting me as a web and graphic design intern.

Have you ever gotten halfway through explaining something to someone and found yourself reaching for a pen and paper to sketch it out? Our instinct to visualise our ideas when sharing them with others is a powerful one; it enables us to communicate them with greater clarity than words alone.

Branding is an important element of life sciences marketing. Without a strong brand, your digital marketing budget may not generate the impact you need. But how will you know if you have a successful brand?

Used effectively, these two digital marketing tools work together to bring you new leads, help you retain your existing customers and establish you as a leader in your industry.

Are you the founder or key decisionmaker of an EU or UK biotech company seeking to penetrate the US market? You could face unique website design and content creation challenges when reaching out to US markets.

Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn't cover everything you need to include when showcasing your expertise, building authority and gaining trust.

The purpose of a brief is to set expectations, specify objectives, identify the target audience, communicate the brand requirements, set timeframes and responsibilities. A brief should be the starting point for a two-way conversation, a guide to your business and a description of the problems or opportunities you face. Great briefs inspire creativity and build that all-important relationship between you and the brand, website or marketing consultancy. It shouldn't define the scope.

You've just launched a new website. One of the goals for a new website is for people to find you quickly and to understand what you do – quickly. To learn about what you do, how you solve their problems, your scientific breakthrough, your new diagnostics, your new A.I., your new products, your ideas and your insight. How do you get the maximum number of visitors to your website as quickly as possible?

As Biotech ventures, science and technology are at the heart of what you do. As creatives, storytelling and narrative, and visual communications are at the heart of what we do here at Arttia Creative. Combining these two areas of expertise will create your ideal business-driving website. Your biotech website is often the first place your audiences will visit to learn more about what you do.